The home fragrance market size is projected to reach $9.86 billion by 2028, growing at a CAGR of 4.29% from 2021 to 2028. This growth is part due to the growth in function fragrances and aromatherapy products. Nest's latest launch taps into both of those consumer demands with the addition of the Pura Lime Zest & Matcha scent to its collection.
This scent, part of Nest's Wellness line, is now available as home fragrance diffuser oil. It may be used with the Nest x Pura Smart Home Fragrance Diffuser, which allows users to control the amount of scent released via app. The global health & wellness products market is expected to reach a valuation of $6,900 million in 2022 with a robust CAGR of 6.9% between 2022 and 2032, totaling around $13,459.6 million by the end of 2032.
Pura Lime Zest & Matcha seeks to brighten moods and invigorate with notes of lime zest, green tea, clary sage, and bergamot. The citrus-based scent also combines a swirl of green tea and clary sage that's designed to help refresh and motivate.
"Pura's goal is to bring fragrance into homes to make people feel better!" said Mara Dumski, chief fragrance experience officer at Pura. "Nest Lime Zest & Matcha is an amazing fragrance and partnered with Pura, this energetic, clean, vibrant scent brings a feeling of comfort and wellness; perfect to create a special experience in your own space."
According to Hope Freeman, director of fragrance development at Pura, Pura Lime Zest is an amazing “go-to” fragrance for when you want to start your day over again.
"It is a wake-up call to stop and take a breath and regroup," said Freeman. "So refreshing and filled with a magical vibrancy of zesty lime, green tea, juicy bergamot and hints of clary sage. Pure energy!"