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Section: Flavor > Trends

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McDonald’s is Lovin’ Natural Flavors

McDonald's soft serve just got (naturally) sweeter—the brand has almost fully switched to natural vanilla flavor in its soft serve desserts, sparking discussion on food label transparency.

Emerging Trends in Soft Drink Flavors

Mintel unveils the latest trends in soft drink flavors, including fruit, herbal and citrus

Photo provided by Krispy Kreme

Krispy Kreme Releases Summer Donut Flavors

Just in time for summer, Krispy Kreme has released two new donuts flavors, strawberries and cream and banana pudding.

FEMA 100th Anniversary Program Details

The science and history of flavors, future challenges, and the connection between flavors and brands.

Any way you slice it, the P&F+ December issue is loaded with content for flavor industry professionals.

Perfumer & Flavorist+ December Issue Flavor Highlights

On the hunt for all things flavor? Look no further.

Last Word: Vanilla, Ethics, and Market Drivers

A conversation with Scott May, VP, global sweet goods, Givaudan

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[Podcast] Creating Clean Tastes With Dave Pirazzini

“Consumers are in charge. They have a ton of choices. Despite that, they want even more choices,” said Pirazzini. "Millennials and iGeners [want] customization or perceived customization ... They want a product that is designed just for them.”

Four in 10 consumers in Innova’s global health and nutrition survey in 2020 claimed to have decreased their sugar consumption over a 12-month period.

Innova Survey Reports Decrease in Sugar Consumption

Four in 10 consumers in Innova’s global health and nutrition survey in 2020 claimed to have decreased their sugar consumption over a 12-month period.

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Dried Meat Snacks are Seeking New Pastures

Move over beef, dried meat flavors are seeing eclectic flavors in the snacking arena.

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Sip on Bright Starbucks Drinks This Summer

Starbucks has released two bright frappuccinos for summer, with vibrant fruity flavors that are begging to be posted on social media.

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New Can, New Flavors: Diet Coke Relaunches

In an effort to appeal to millennials, The Coca-Cola company has relaunched its Diet Coke brand, with new packaging and flavors.

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Sonic Drive-In Taps Sparkling Water Trend

Sonic Drive-In has released a flavored sparkling water beverage in an effort to attract health-conscious consumers.

Photo provided by Alter Eco

Alter Eco Releases Dark Chocolate Coconut Clusters

Food company Alter Eco has entered the snack category with its Dark Chocolate Coconut Clusters, which include coconut flakes drizzled with dark chocolate and a hint of sea salt.

In the snack market, securing a place in daily routines is an opportunity to gain consumer allegiance in a market where consumers are less loyal in purchasing.

3 Trends Driving Snacking Innovation in 2023

The September 2023 editor's note by Jenna Troyli.

The report expects covid-induced indulgence will slow, pushing consumers toward lighter, naturally sweetened treats.

T. Hasegawa Report: Desserts and Confectionery Trends

The report expects COVID-induced indulgence will slow, pushing consumers toward lighter, naturally sweetened treats.

Photo provided by PRNewsfoto/Conagra Brands, Inc..

Reddi-wip Launches Non-Dairy Whipped Toppings

Addressing consumer demands for non-dairy products, Reddi-wip has released two plant-based versions of its Reddi-wip whipped topping in almond and coconut bases.

Mane Launches Mane Native Dairy Flavor Line

The line includes a wide range of natural flavors primarily sourced from dairy food ingredients which can be used in dry sauce, mashed potatoes and more.

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Conscious Consumers Driving Food and Beverage Trends

With the rise of the ethical and eco-conscious consumer, better-for-you claims and products will continue to be popular well through 2018.

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