In the latest episode of the Two Sense podcast, Perfumer & Flavorist sat down with Dave Pirazzini, senior manager of innovation for the plant-based beverage brand REBBL, to discuss the process of creating clean tastes.
“Consumers are in charge. They have a ton of choices. Despite that, they want even more choices,” said Pirazzini. "Millennials and iGeners [want] customization or perceived customization ... They want a product that is designed just for them.”
Some of the topics discussed on the show include:
- communicating authentic products and flavors to consumers,
- the opportunity to innovate in the organic and clean label space,
- dealing with misinformation in the flavor and food industries and
- Pirazzini’s upcoming Flavorcon presentation.
Listen to the full conversation today and stay tuned for more details on Flavorcon 2019: