In the snack market, securing a place in daily routines is an opportunity to gain consumer allegiance in a market where consumers are less loyal in purchasing.
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From functional bites to funky flavors, the snacking category is getting a facelift in 2023. In the article, “Emotional support snacks? The shifting salty snack market,” penned by Mintel U.S. Food and Drink analyst Kelsey Olsen, the author touches on some developing consumer trends that could drive flavor innovation. Olsen writes, “Brands should appeal to consumers’ emotional needs first with salty snacks that support a somewhat slowed-down experience [..] Brands have an opportunity, both with messaging and product development, to reimagine what a snack is and what snacking can mean.”
