Editor's Note: A Greener Heart


Green: a mixture of blue and yellow. Albeit, it’s impossible to say if we are seeing the same color. My green may be your red, but we both call it green. It’s all about perception. Industries spend countless monies on deciphering consumer preferences in order to meet their perceptions and needs on the virtual or brick-and-mortar shelf, and sustainability is at the heart of product development.

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