In the modern natural products marketplace, it is by substantiating natural ingredient claims and ensuring such claims stand up to third-party testing that a reliable company can differentiate its brand from cheaper competitors and justify what is often, by necessity, an elevated price tag. The complexity of modern supply chains makes third-party analytical methods a critical component of any F&F company’s quality assurance program. Ingredients sourced from an international panoply of manufacturers, raw material providers and intermediaries are not always accompanied by an independent analytical report demonstrating natural content claims.
