The global FTNF (from the named fruit) flavor market, valued at $3.919 billion in 2025, is expected to increase to 7.358 billion in 2035, according to a new report form Future Market Insights. This increase represents a compound annual growth rate of 6.5%. The analysts hypothesize that the growth in this market is driven by consumer demand for authentic flavors in foods and beverages.
“The authenticity, purity and natural taste profile of the FTNF flavors are guaranteed, as they originate directly from the fruits themselves,” the report states. “The food and beverage industry is a significant sector where these flavors are used, especially in juices, soft drinks dairy and confectionery, where natural labeling and clean ingredients are prioritized. The surge in consumer demand for natural and minimally-processed food inputs is a significant factor driving the growth of this sector.”
The FTNF market is also being driven by the increase transparent ingredient sourcing practices. Advanced technologies in extraction and flavor preservation, such as cold-press extraction, supercritical CO2 extraction and enzymatic processing, help improve the quality and stability of the flavors.
The beverage category is the largest segment of the FTNF flavor market with 34% of the market share. This is largely attributed to the growing preference for natural fruit flavors across carbonated drinks, flavored water, energy drinks and alcoholic beverages.
Regionally, the United States is expected to see the largest growth over the forecast period at 6.8%, followed by the United Kingdom at 6.2% and France at 6%.
