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Section: Fragrance > Trends
Ingredients
CPL Aromas Partners with Axiom Communications
Axiom Communications will assist the fragrance house with its public relations, following a successful partnership at the start of the year.
Event Coverage
WPC Call for Papers Now CLOSED
2016 Miami conference seeking fragrance thought leaders.
Fine Fragrance
Belle Aire Creations Hires Clift Salyer
Belle Aire Creations has appointed Clift Salyer to the role of senior vice president of fragrance development and marketing.
Trends
Circle of Champions Honors Pamela Baxter
The Circle of Champions is honoring Pamela Baxter, the founder of Bonafide Beauty Labs, in New York.
Trends
Check Out These Recent Summer Confectionery Launches
Some sweet launches this summer include innovative ice cream and candy flavors— and even ice cream-inspired perfume.
Ambient Scent
Yankee Candle Burns Bright With Elevation Collection
The line of candles will feature fall-inspired candles for everyday uses and occasions.
Fine Fragrance
CPL Aromas Showcases at Making Cosmetics Milan
CPL Aromas Italy recently exhibited at the 2017 Making Cosmetics Milan, where they featured a selection of its eau de toilette products.
Trends
Study: Imagined Odors Can Enhance Consumer Respose
A recent study in the
Journal of Consumer Research
explores the concept of olfactory imagery and the conditions under which imagining what a food smells like (referred as “smellizing” it) impacts consumer response.
Trends
Guest Column: The New Scent of Clean
A great fragrance changes the world for a brand— and now traditional home care and household marketers are discovering consumer expectations for fragrances have never been higher, and the smell of "fresh and clean" has never been more creatively defined.
Fragrance
Dalian Talent Group Announces Five-Year Partnership with French Connection for Candle, Home Fragrance Collection
The debut collection is currently available across the United Kingdom, Europe, India, North America and the Middle East and online.
Trends
Sozio Creates "Clean" Fragrance Designation
Responding to demands for transparency from the public and some brands, the company has created a program that builds upon existing "clean" initiatives.
Trends
Consumer Interest in Celebrity Fragrances Declines
Mintel Research has found that celebrity fragrances need revamping in order to appeal to consumers.
Trends
Commbo Calms Your Pet With Aromatherapy
Aromatherapy isn’t just for humans. J-Line has launched a Kickstarter for its Commbo device, an aromatherapy and massage device to calm and relax dogs.
Fine Fragrance
Creative Perfumery in a Commercial World
A change in our mission has shown itself. We must at the same time seize everything new, everything innovative, anticipate in every way; we must also contribute to creating new consuming mediums, new consuming patterns.
Event Coverage
Communicating Fine Fragrances at World Perfumery Congress
Get the story on fine fragrances at the World Perfumery Congress, where Christophe Laudamiel and Josiah Ryan of CNN will be presenting their initiative to inform the public about fragrances.
Trends
Case Study: Roadmap for Chinese F&F Multinational
Understanding the needs of customers in North America and Europe and being able to deliver innovative solutions to them will be critical for Chinese companies looking to become global
Regulatory & Research
Firmenich Awarded for Creating Social and Ethical Change
Firmenich received the 2017 Ethical Business Award from the Better Society Network for propelling social and ethical change.
Ingredients
Global Fragrances in Consumer Products: A Complicated Dilemma
The globalization of fragrances offers a philosophically sound and financially expedient mains of furthering bottom line results. Practicality notwithstanding, the implementation of global fragrances is a complicated issue for which there is no single solution.
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