Creative Perfumery in a Commercial World

The world of perfumes is based on the fragrance as a method of communication. Perfumery language is a key to perception. The use of perfumes is a part of our social behavior (courting behavior, aggressive behavior). It has intimate, personal and social uses.

Smelling a perfume is like contemplating a flame: the perfume is image-creator, it is living poetry, it is the “grand opening” to the dream (and loving and wearing a perfume is “burning” it.)

Above all, perfumery has a biological function of magical belief. Then hypnosis operates, creating a sort of religious ecstasy. (This is, of course, speaking of “my” perfume, not yours.) And this is why one should not neglect the extraordinary excitement brought to our imagination by the simplest fragrance.

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