Lifestyle magazine SHAPE announced the winners of its 2025 Beauty Awards on August 11, 2025. A panel of beauty experts spent four weeks testing over 500 products in skincare, makeup, hair and fragrance.
“We landed on these winners by prioritizing proven efficacy over market buzz to see which beauty essentials actually live up to the hype,” said beauty and skincare writer Jill Di Donato. “An expert panel of a dermatologist, a plastic surgeon, an ingredient expert, a beauty marketer and a beauty content creator helped guide our process, identifying the most transformative and groundbreaking products in the industry.”
Ten products were chosen as fragrance award winners, ranging from body mists to scented lotions to detergents.
2025 SHAPE Beauty Awards - Fragrance
Best Hair Fragrance: Maison Louie Marie Hair and Body Mist, Fleur de Vanille
Best Summer Fragrance: Lake & Skye 11 11 Lychee Eau de Parfum
Best Vanilla Fragrance: Phlur Vanilla Smoke Body Mist
Best Floral Fragrance: Glossier You Fleur
Best Solid Fragrance: Noyz The Solid Fragrance
Best Smelling Detergent: Dedcool Xtra Milk Detergent
Best Body Mist: Sol de Janeiro Cheirosa Perfume Mist
Best Scented Shampoo and Conditioner: Hotel Collection Xampú e Condicionador com Elixir da Floresta
Best Scented Lotion: INITIO Oud for Greatness
Best Scented Deodorant: Salt & Stone Santal and Vetiver
