Yves Saint Laurent Beauty announced the launch of MYSLF ABSOLU, its latest men’s fragrance, and named actor Austin Butler as the face of its latest campaign.
Butler is an award-winning actor who earned his first Golden Globe for his performance in Bad Luhrmann’s Elvis. He has since appeared in the Netflix series Masters of the Air and Dune: Part Two. The campaign focuses on Butler’s movements with “a more uninhibited, radiant sense of joyful emotions.”
“It was just pure joy,” Butler said. “The joy of movement, the joy of letting go and just feeling the music being completely in the moment. Expressing something I couldn’t put into words. Sometimes movement is the only way to let go and truly express what’s inside.”
MYSLF ABSOLU was developed by perfumers Daniela Andrier, Christophe Raynaud and Antoine Maisondieu. The fragrance, an evolution of the brand’s MYSLF eau de parfum, features woody and floral notes, amplified by cool, spicy accords.
“For MYSLF ABSOLU, we explored many avenues,” Raynaud said. “Daniela’s concept was about radiance. It was a real challenge to up the intensity with ginger. It magnifies the scent’s signature freshness.”
Andrier added, “When I set out to work on MYSLF ABSOLU, I though of boosting everything I loved about the eau de parfum to create an XXL experience. What literally jumps out when you spray MYSLF ABSOLU is orange blossom. Twisted with ginger, it is especially spirited. You feel good with it.”
MYSLF ABSOLU by Yves Saint Laurent Beauty is available for purchase on the brand’s website as well as in select retailers.
Fragrance Highlights
Top Notes: Ginger, bergamot, cardamom
Middle Notes: Orange blossom, florals
Base Notes: Patchouli, warm woods
