Dalian Talent Group announced a five-year global licensing partnership with British brand French Connection for a collection of candles and home fragrances.
“The development of the French Connection home fragrance range was a deeply collaborative process,” said Hamish Morjaria, chief executive officer of Dalian Talent Group. “We worked closely with French Connection’s design team to ensure the collection authentically reflected the brand’s values, aesthetics and emerging trends. From fragrance development to formulation, product design and packaging, every aspect was carefully curated to align with the brand’s identity and consumer expectations.”
Apinder Ghura, chairman and chief executive officer at French Connection, added, “We are delighted to partner with Dalian Talent Group on this exciting venture. Our shared commitment to quality, design and consumer experience has already proven to be a winning formula. We look forward to building on this momentum in the years ahead.”
The candles and home fragrances were created with responsibly-sourced ingredients, including sustainably-sourced shea butter from the West African savannah, according to the brands’ press release. Further, Dalian Talent Group leveraged its market and brand DNA analysis and testing protocols to bring the collection to life.
The debut collection is currently available across the United Kingdom, Europe, India, North America and the Middle East and online.
