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Type: Article

Section: Fragrance > Ambient Scent

Unilever and Fragrance: Emotion and Function

Marcella Bartoletti on scenting personal, home and oral care brands for a changing world.

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Editor's Note: Snacks and Air Care: Dynamic Growth

This issue, we’re exploring two booming categories in flavor and fragrance: snacks and air care. With wellness at its core, we’re seeing exciting new trends that are shaping innovation through sustainability, personalization and attention to sensory experiences.

6 Trends and Innovations in Ambient Scent

Books, Italy, and summer scents are popular home fragrance themes while collaborations, sustainable candles, and air care innovations continue.

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Revitalizing rose cultivation and a future in essential oils in Azerbaijan

Revitalizing rosa damascena cultivation and oil production in Azerbaijan’s picturesque Alazani Valley, Lecheq Farm & Distillery share a glimpse of their ethically produced treasures.

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Scent and Efficacy in Home Care

Learn more about the dynamics driving innovation and growth in global fragrance formulation and application in home care, laundry care, air care, dishwashing and surface cleaners.

Michael Carlos, Givaudan.

Fragrance in Good Times and Bad

Givaudan's Michael Carlos on how the economic crisis might reshape the industry.

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The Power of Scents and Brands

Never before has an interactive discussion between a fragrance house and its client taken place in a public setting. Never before until today, that is—when Jeb Gleason-Allured, editor in chief of Perfumer & Flavorist and Global Cosmetic Industries magazines, and program director of the World Perfumery Congress (WPC), brought both to the stage to lead attendees through the dynamics of the client-perfumer relationship and the power it brings to brands.

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Nasal Cilia: The ‘Long and Short’ of Scent-sation

Researchers at the Perelman School of Medicine at the University of Pennsylvania have identified patterns in cilia length and function within the naval cavity of a mouse model.

Through the science of aromachology, functional fragrance makes you smell good and can unlock your subconscious, making you feel calmer, happier and less stressed.

Linking Scent and Well-being Through Functional Fragrance

Looking into the new generation of alluring mood-boosting scents steeped in wellness.

Ladd Smith, RIFM

Green Fragrances for Cleaning Products: Compatibilities and Conflicts

Ladd Smith (RIFM) discusses the prospects for a working definition of sustainability, green and more.

Morgan shared, 'With OCTAVIA MORGAN Los Angeles, my goal is to offer sophisticated, gender-inclusive scents that elevate the senses while respecting well-being and the environment.'

OCTAVIA MORGAN Los Angeles Emphasizes ‘Thoughtful Formulation, Transparency and Sensory Experience’: Q&A with CEO, Creative Director

A member of the 2023 cohort of Ulta Beauty’s MUSE Accelerator program, Octavia Morgan built her brand to include signature blends and clean ingredients.

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New-Age Ambience: The Topics Spearheading Ambient Scent Development

Journalist Eddie Bulliqi spoke to Sozio marketing manager, Kristyne Chaparro, to further discuss the thoroughly modern trends driving the air care market.

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An Air Sculptor in His Own Words

Perfumer Christophe Laudamiel discusses his recent “air sculptures,” special raw materials, the creative process and collaborative relationships. In the secretive, under-the-radar profession of perfumery, IFF’s Christophe Laudamiel stands out. This high-profile perfumer has undertaken a number of attention-grabbing projects and speaking engagements, a break from the stereotypical “invisible” nose.

Ambient scenting, which is scenting a space to produce a more favorable experience, can benefit workers, consumers, and brands in 2021.

Commercial Ambient Scenting in a Post-pandemic World

In the new normal, ambient scents can provide consumers and workers a sense of safety, while adding value to brands in a way that only the fragrance industry can.

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A Fresh Start: RTD & Air Care in 2018

Both booming segments, air care and RTD beverages are a source of constant innovation and creativity from the F&F industry – where the sky (whether scented or not) is the limit.

Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'

Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends

See the latest collaborations and insights from fragrance industry leaders in the air care segment.

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Forward Thinking: Scented Air

Fragrances are becoming more sophisticated across aircare and candle categories as new product launches are featuring multi-layering and scent control.

The NPD Group reported that first-quarter 2020 U.S. prestige fragrance sales dropped 13% compared to 2019; however, growth was seen in home fragrance categories such as candles, diffusers, home scents and ancillary gift sets.

Forward Thinking: A Scented Home

Candles indicative of the current times, ethereal concepts, outdoor-inspired fragrances, fast-food scents, environmentally conscious products and smart diffusive technology are driving air care innovation.

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