The Power of Scents and Brands


Never before has an interactive discussion between a fragrance house and its client taken place in a public setting. Never before until today, that is—when Jeb Gleason-Allured, editor in chief of Perfumer & Flavorist and Global Cosmetic Industries magazines, and program director of the World Perfumery Congress (WPC), brought both to the stage to lead attendees through the dynamics of the client-perfumer relationship and the power it brings to brands. Joining Gleason-Allured were Bruno Jovanovic, perfumer at International Flavors & Fragrances Inc., and Iain Stevenson, prestige fragrance design leader at Procter & Gamble.

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