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Section: Fragrance
Trends
Report: Beauty and Fragrance as an Entry Point to Luxury
The report states that many of today’s global luxury brands began as fashion brands, adding fragrance on the path to their current luxury positioning.
Event Coverage
Fragrance 2.0: WPC 2020 Announces Advisors and Call for Papers
The World Perfumery Congress announces the call for submissions and its advisors which will take place in Miami, Florida on June 2-4, 2020.
Fine Fragrance
WPC
and the American Society of Perfumers Announce Big News
As the final sessions of the
World Perfumery Congress
come to a close, the morning began with several announcements to excite the industry.
Regulatory & Research
Research article: Biotransformation of Unsaturated Aliphatic Aldehydes Using Baker’s Yeast
Actively fermenting baker’s yeast (
Saccharomyces cerevisiae
) not only converts aliphatic aldehydes to the corresponding alcohols, but also may reduce certain carbon-carbon double bonds in the same molecule. Furthermore, an in situ acyloin condensation reaction occurs; this bioconversion reaction gives rise to relatively good yields of unsaturated 2,3-diols, which have two carbon atoms more than the corresponding aliphatic aldehyde used as substrate. Baker’s yeast has been used as a reagent in organic synthesis since the beginning of the 20th century, when fundamental studies were initiated on the mechanism of formation of fusel alcohols from the corresponding l-amino acids during the formation of ethanol.
Personal Care/Beauty
Coty's Adidas Sports Fragrances in India Addresses Active Living Segment
This range of products is designed to cater to the needs of individuals who embrace an active lifestyle, referred to as an "Everyday Mover."
Fine Fragrance
Perfume Advisory App, O My Note, Utilizes Emotion AI Tech
O My Note matches users with fragrances based on personal preferences and emotions.
Trends
Foody Scents Are The Muses Behind Autumn/Winter Fragrance Trends
Experts from the top fragrance houses share their insight on trending fragrances for autumn/winter.
Trends
Aggressive New Product lntroductions— A Necessity in a Mature Market
One of the techniques that the automotive, electronics and other industries have used to combat market maturity has been to aggressively introduce new products at the very time of maturity. While this technique may appear to be very risky, it is almost a necessity to introduce new products during maturation of a market in order to regain the customer’s attention and stimulate new interest in the industry’s products.
Ingredients
A Tribute to the Oldest American Flavor and Fragrance House
This tribute to Fritzsche Dodge & Olcott (FDO) recalls how that company became a leader in its industry. A look at the history of FDO proves again the truth behind modern research excellence. It supports the basic law for business success, that a corporation’s achievements result from the combined efforts of a team; and any team, regardless of its uniqueness, needs the right leader.
Trends
[Podcast] Perfume as Art With The Institute for Art & Olfaction
In the first Two Sense podcast,
Perfumer & Flavorist
sat down with the founder and director of the Institute for Art & Olfaction and discussed the art of perfume and scent's role in society.
Home Care
The American Cleaning Institute Announces Staff Promotions and New Hire
Promoted members include Kristin DiNicolantonio, Brennan Georgianni and Merla Zollinger.
Ingredients
Australian Native Products Names Andrew Menner as Business Development Manager
Andrew Menner brings with him over 20 years of experience in the F&F industry, having most recently served at Givaudan.
Ingredients
Ashland Uses AI to Capture Sandalwood VOC for Skin, Aromatherapy
Powered by AI, Ashland’s Santalwood biofunctional encourages skin regeneration and firmness for well-aging formulations.
Fine Fragrance
Christina Aguilera Fragrances Acquired by Elizabeth Arden
The new acquisition for Elizabeth Arden is consistent with company’s strategy to acquire brands to grow their fragrance business on a global basis.
Ingredients
Aftelier Perfumes Debuts ScentCatcher AromaCone
The AromaCone provides distanced smelling and a contact-free experience.
Regulatory & Research
Fragrances and Fragranced Products: A Strong Alliance
The powerful appeal of many soaps, detergents and cleaning products to consumers is often directly related to the products’ scents. Producers and suppliers of cleaning products understand that an amazing amount of research and innovation goes into the creation of product fragrances and that fragrance ingredients are at the leading edge in the defense of protections for trade secrets.
Regulatory & Research
Firmenich Announces Partnership with AI Startup Airzai
The partnership's mission is to co-create emotional scents to reinvent fragrance design through augmented creation.
Ingredients
Natural Advantage's Warm and Woody alpha-Ionone
This ingredient provides warm violet, raspberry, woody, floral and sage aromas and can be used in a range of tobacco and tea flavors.
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