Coty Inc. announces the launch of Adidas Sports Fragrances in India. This launch is a collaboration with distributor Beauty Concepts Pvt Ltd. introduces a revamped range of products designed to cater to the needs of individuals who embrace an active lifestyle, referred to as an "Everyday Mover," a consumer group that prioritizes fitness and active lifestyle amidst their daily routines.
The Adidas Sports Fragrances collection comprises a body selection of eau de toilettes, deodorants, and shower gels, offering a comprehensive scent experience for the modern enthusiast of movement and vigor.
The new revamped Adidas body care range is vegan, long-lasting, enriched with natural essential oils, and housed in recyclable packaging, aligning with the ethos of responsible consumption and environmental consciousness.
"We are thrilled to bring the adidas Sports Fragrances to India, offering consumers a unique olfactory experience that complements their active lifestyles," said Rizwan Mulla, Business Development Director, Coty India. "With this new range, we aim to inspire and empower individuals to embrace movement, wellness, and self-expression."
