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The ScentElligence platform is said to boast a deep-learning algorithm that analyzes data and delivers fragrant possibilities by combining sensoriality with performance.

Cosmo International Fragrances Debuts ScentElligence Artificial Intelligence Platform

The platform is said to boast a deep-learning algorithm that analyzes data and delivers fragrant possibilities by combining sensoriality with performance.

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Procter & Gamble Outlines 3 Factors Why People are Attracted to Scented Household Products

“Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance,” shares P&G's Rafael Trujillo.

The proposed site will have end-to-end digital capabilities, including robotics to blend fragrance oils and AI tools to aid fragrance development.

Unilever Invests In New UK Fragrance Facility

The proposed facility will include a fragrance research and innovation lab, a compounding facility and evaluation suites for product testing.

CEO Samantha Mane shared, 'Our consumer insight department is essential for understanding consumer needs globally and driving fragrance innovation.'

MANE 2025 Fragrance Leaders & Newsmakers

The group's chief executive officer gives an overview of the company's achievements from the past year and its plans to leverage digital tools in the future.

Ornate Parisian-style residential building with elegant stone facade and decorative balconies

The Estée Lauder Companies Opens Global Fragrance Atelier in Paris

The Atelier includes specialized co-creation and innovation spaces, including a music room and adjoining laboratories.

Scent Lab founder Ariana Silvestro shared, 'We want to make it easier for customers to find scents that embody who they are and how they feel through a data-driven and personalized approach.'

Scent Lab Candles Leverages Artificial Intelligence and Machine Learning

P&F+ connects with Scent Lab founder Ariana Silvestro.

DigiPulse collects consumer insight using an algorithm that captures and analyzes their views with a focus on olfactory-driven perceptions.

Givaudan Launches Olfactive Social Listening Tool DigiPulse

DigiPulse collects consumer insight using an algorithm that captures and analyzes their views with a focus on olfactory-driven perceptions.

The pop-up will take place at a nose shop in Japan. Photo: Scentmatic.

Scent Technology Kaorium to Debut in Pop-Up Experience

The pop-up will take place at a nose shop in Japan.

José Balibrea shared, 'Our agility enables us to move faster than the industry average, allowing our customers quicker access to trends and ensuring their projects are delivered in a shorter time frame.'

Iberchem 2025 Fragrance Leaders & Newsmakers

Iberchem's managing director shares how the company is leveraging artificial intelligence and neuroscience to create more effective fragrance ingredients.

Trade show booth with three professionals sampling products, red roses centerpiece

Barcelona Perfumery Congress 2025 Celebrates Record-Breaking Edition, Marking Milestone in International Growth

Dr. Bronner's Sun+Earth Cannabis-Scented Bar Soap. Photo: East Fork Cultivars.

Dr. Bronner's Unveils Cannabis-Scented Bar Soap

The soap is a gift for anyone who donates $25 or more toward Sun+Earth Campaign.

Circana reported that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

What Does 2024 Have In Store for F&F?

Managing editor Jenna Troyli shares predicted trends for 2024 and can't-miss events.

Gen Z's desire for individuality extends to their fragrance choices.

Gen Z Redefines Fragrance: A New Era of Personalized Scents

Younger consumers are leading the way in fragrance, seeing these products as a way to express their individuality.

Valery Claude, senior vice president of innovation at IFF Scent, said, “Our evolving technologies are empowering our perfumers and partners to more effectively meet diverse customer demands and expectations in fragrance, personal care and home care.”

IFF Announces Science of Performance Program

The consumer-centric suite focuses on three scientific tracks to control fragrance release over time.

Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game

Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.

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Layered, Alive, Unpredictable: Christine Hassan on Creating Fragrance as Storytelling

"For me, a fragrance always has dimension, texture and movement."

Professional portrait of a mature Asian businessman wearing glasses and dark suit with blue tie against urban office building background

Takasago Targets High-Growth Markets, Doubles Down on Innovation and Regional Expansion

Glass bottle with vibrant coral-like structures illuminated from within

Debut Launches Plant Cell Biotech Platform for Fragrance Ingredients Without Cultivation

Debut’s founder and chief executive officer Joshua Britton explains his company's technology platform and how this can be a fragrance industry game changer.