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The personalized AI perfume offers customizable fragrances that can be adjusted through a smartphone app.

Ninu Launches AI-powered Smart Perfume

The personalized AI perfume offers customizable fragrances that can be adjusted through a smartphone app.

Artificial intelligence isn’t a novel topic, but it seems that now, more than ever, perfumers are beginning to speak up about AI’s place in formulation.

Givaudan, Robertet and Symrise Perfumers Talk AI in Fragrance

ASP president James Krivda is set to moderate a panel of perfumers who are currently utilizing AI in their process, as well as an AI developer, to better understand how this technology is being utilized as a tool in the industry.

Exploding Topics defines AI perfume as 'any fragrance created using artificial intelligence technology, specifically, AI algorithms analyze vast amounts of data on fragrance compositions, customer preferences, and market trends to generate unique scent combinations.'

AI Perfume Named Leading Trend by Exploding Topics for September 2024

According to a report by Exploding Topics, search volume for “sensory AI” has grown by 380% over the past 24 months.

Just as the company did with flavor before it with its Generative AI Flavor Formulator, the new fragrance variant is claimed to offer a speedy alternative to conventional R&D/product development, which is founded on iterative processes.

PerfumeGPT? NotCo's Generative AI Fragrance Formulator Wants to Disrupt Scent

The Generative AI Fragrance Formulator is capable of creating "unique scents that consumers have never encountered before," NotCo claims.

Bar chart comparing ChatGPT, Perplexity, and Gemini accuracy in providing perfume notes, showing ChatGPT at 82%, Perplexity at 78%, and Gemini at 69%.

Why AI Sometimes Gets Perfume Notes Wrong

Depending on the AI platform, answers about designer perfumes were 22 to 32 percentage points more likely to include notes absent from official listings.

Jo Malone perfume bottles and gift boxes arranged neatly on display

Estée Lauder Companies, Jo Malone London Introduce AI-Powered Scent Advisor Experience

The AI Scent Advisor uses Google-based tools to interpret natural language into fragrance recommendations.

The ScentChat app is designed to integrate with existing messaging apps, like WhatsApp or Facebook Messenger.

IFF Introduces AI-Powered ScentChat App

The app will integrate into existing messaging apps and allow perfumers to receive real-time consumer feedback.

Customer at Gourmand counter with staff member processing transaction at register

How AI Actually Picks Your Fragrance

According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute.

High-end perfumes use rare and exotic ingredients, which are all too often unsustainably harvested and sourced.

How AI Can Solve the Ethical Luxury Puzzle

Technologies such as artificial intelligence are helping luxury perfume brands meet high-end expectations and maintain sustainable practices.

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Through AI and Crowdsourcing, Symrise Creates the Scent of Berlin

Over the course of six weeks the company ran an interactive and collaborative project, during which interested Berliners visiting the Bikini shopping mall could help Philyra develop a new fragrance.

With the launch, Generation will introduce three exclusive fragrance ingredients created using OI technology: Glossine, Fractaline, and Quasarine.

Osmo Launches AI-Powered Fragrance House, Generation

Perfumer & Flavorist+ asked the company's CEO and master perfumer about how this new fragrance house will harness its proprietary technology to elevate fragrance formulation.

Automated laboratory pipette dispensing yellow liquid into a sample vial surrounded by multi-well plates

[VIDEO] The Fragrance Factory Reimagined: Osmo’s AI-Driven Expansion

The facility will enable Osmo to provide end-to-end services spanning custom fragrance formulation, manufacturing, bottling and packaging.

Close-up of human nose with ethereal blue and orange smoke visualizing sensory perception

OnScent Launches Generative AI Platform for Fragrance Trend Forecasting

“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” said chief executive officer Achim Daub.

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[video] Symrise, IBM Research Bring AI to Fine Fragrance

The organizations have teamed up on an artificial intelligence system for designing new scents, which has been used to create two new fragrances for Brazilian cosmetics company O Boticario.

Inside IFF: Where Nature, Biotech and AI Converge in Fragrance

Ninu Perfume, the smartphone controlled perfume, is seeking to redefine personalized fragrance.

Personalized AI Perfume: Meet Ninu

Ninu Perfume, the smartphone controlled perfume, is seeking to redefine personalized fragrance.

Osmo's new scents were developed using AI technology to screen molecules at a faster rate.

Osmo Launches Scent Molecules Through Proprietary AI Technology

The three floral scents are available for purchase in the U.S. and E.U. markets.

Jo Malone fragrance bottles and floral-printed boxes displayed on a beige table with orange flowers

Jo Malone Taps Pinterest Data for Fragrance Discovery in Latest AI Personalization Play

Estée Lauder's new Scent Scanner signals a shift from fragrance quizzes to visual-intent decoding, turning mood boards into scent recommendations.