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Osmo Accelerates Fragrance Innovation Through AI, Molecular Discovery and Scalable 'Olfactory Intelligence' Platform

Metallic perfume bottle with water droplets against soft pink blossoms

Osmo Raises $70M to Scale AI-Powered Olfaction, Signaling a New Era for Fragrance Discovery

The capital will fuel the scale-up of Osmo’s proprietary Olfactory Intelligence platform, which digitizes the entire fragrance lifecycle.

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As Beauty Becomes the Focus, Unilever Invests in AI-Powered Fragrance Innovation in India

The company is actively reshaping its portfolio and has outlined plans to separate its food and beverage businesses, positioning itself as a focused beauty and wellness player.

'[P]eople today own more than one fragrance and are looking to build fragrance wardrobes that fulfill different moods, times of days and occasions,' says ScentGenie co-founder Olivia Jezler. 'Just like one does not simply have five dresses all in the same color and cut. ScentGenie assists in this process of helping people find fragrances that reflect their needs but also expand their horizon so they can experience something new and exciting.'

ScentGenie Launches AI-powered Text-to-scent Recommendation Engine: Q&A

Entering prompts such as time of day, mood or fragrance notes allows ScentGenie to reportedly surface an ideal match.

O My Note matches users with fragrances based on personal preferences and emotions.

Perfume Advisory App, O My Note, Utilizes Emotion AI Tech

O My Note matches users with fragrances based on personal preferences and emotions.

Two women walking through modern fragrance showroom with illuminated product display shelves

dsm-firmenich: Rewriting the Fragrance Playbook with AI, Neuroscience and Full-Stack Sustainability

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Symrise Strengthens Fragrance Leadership with Strong Results, AI-Driven Innovation and Global Creative Expansion

Navigating volatility, delivering emotional benefits and sustainable materials, and the implications of augmented creativity.

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Think Like a Machine: Estée Lauder Takes GEO Global With Profound Partnership

In generative search, consumers increasingly ask an AI assistant to interpret their needs and deliver a recommendation.

Estée Lauder luxury beauty storefront with blue marble facade and illuminated interior display

Estée Lauder Raises Growth Outlook as Fragrance Surges 20%, Microsoft Partnership Targets AI Efficiency

Geographically, organic sales increased across all regions, led by Asia/Pacific, up 10%, and Mainland China, up 9%.

Professional woman in navy blazer holding cosmetic brush with beauty products displayed on table

Mane’s Growth Playbook for a Fragmented Fragrance Economy

From AI-driven creation and insight to the power of biotech acquisitions.

The shopscentlab.com platform is designed to leverage video experiences and AI tech to curate individual scents for each consumer.

Scent Lab Launches Platform for Customizable Fragrances

The shopscentlab.com platform is designed to leverage video experiences and AI tech to curate individual scents for each consumer.

Ninu's smart perfume for her and for him. Photo: Ninu.

Ninu Launches Smartphone Powered Perfume

The perfume is controlled through AI based smartphone app to create customizable scents for men and women.

Paul Houlsby shares, 'I have been deeply immersed in the world of perfumes, a journey that began with a passion for luxury and has evolved into a mission for sustainability and innovation.'

Fragrance Industry Veteran Paul Houlsby Launches The Perfume Movement, an AI-Driven Luxury Brand

In collaboration with dsm-firmenich, the TPM system is designed to offer a completely olfactory identity for each customer.

The release also reiterates the company's promise to highlight the creative minds behind the creation, 'Osmo's technology will free perfumers to focus even more intensely on creation, and we believe the world should recognize their masterpieces alongside Frida Kahlo, Prince, Frank Lloyd Wright, Coco Chanel and Alan Kay.'

Osmo's Fragrance 2o Beta Program Utilizing AI to Build and Buy Fragrance

As part of Fragrance 2o, Osmo is inviting brands selling fine fragrances in the U.S. and European markets to submit their creative briefs to Osmo's Fragrance 2o Beta Program.

L'Oreal corporate headquarters building with yellow autumn trees

L’Oréal’s Back: Inside the Beauty Giant's 2025 Rebound

The results mark another year of outperformance versus the global beauty market, with CEO Nicolas Hieronimus citing innovation acceleration, AI deployment and operational efficiency as key drivers.

The program is designed to address key market challenges across fine fragrance, beauty, personal and home care.

IFF Announces China Scent Exploration Program

The new initiative leverages AI and cultural insights to create unique fragrances for Chinese consumers.

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Givaudan Brings Neuroscience Into Fragrance Design With HarmoniScentz

New technology uses biometric data, psychological research and AI to help perfumers create fragrances designed to mitigate acute stress.

Modern laboratory with fragrance bottles on display shelves and researchers in background

Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.