Osmo, the digital olfaction company, announced the launch of Fragrance 2o (www.fragrance2o.com), described as "an initiative merging the creativity of perfumery with the latest advancements in chemistry and artificial intelligence."
“The fragrance industry hasn’t changed in nearly 100 years. It’s time for something new,” said Osmo CEO, Alex Wiltschko. “Fragrance 2o defines a new way to build and buy fragrance—with the art, science, and business o fragrance blended harmoniously.”
As part of Fragrance 2o, Osmo is inviting brands selling fine fragrances in the U.S. and European markets to submit their creative briefs to Osmo's Fragrance 2o Beta Program. This program is designed for brands planning to launch fragrances within the next 3-6 months.
“The fragrance industry hasn’t changed in nearly 100 years. It’s time for something new,” said Osmo CEO, Alex Wiltschko.courtesy of Osmo
Osmo's technology aims to bring a wave of innovation across the fragrance industry, helping fragrance houses and commercial brands alike to establish transparency, improve efficiencies, create safe products, and innovate around new and existing scents.
How it Works
According a release, Osmo has created a scientific method to precisely measure how similar scents are. This technology is said to enable Osmo to predict consumer preferences and give their partners a competitive advantage. The company shares, "Later this year, we're also launching four new captives. Together, these efforts make our products unique and open up new opportunities for personalized experiences[..] We're also working to revive rare scents, like saffron and peony, and protect endangered ones."
The release also reiterates the company's promise to highlight the creative minds behind the creation, "Osmo's technology will free perfumers to focus even more intensely on creation, and we believe the world should recognize their masterpieces alongside Frida Kahlo, Prince, Frank Lloyd Wright, Coco Chanel and Alan Kay [..] We are opening up a radical new era in ingredient-level transparency and consumer respect."
