IMH Fragrance, a leading fragrance developer and manufacturer, announced a new partnership which will introduce Quiksilver’s first-ever fragrance collection. Set to launch in early 2026 in the U.S. and Canada, Quiksilver fragrance will translate the brand’s adventurous spirit and connection to nature into a sensory experience.
The debut collection will introduce four signature scents, including two for men and two for women, each inspired by the contrast and energy of the Quiksilver brand.
“These four fragrances were inspired by the rush of the wave and the thrill of the slopes, to embody Quiksilver’s iconic surf-and-snow DNA through scent,” said Hanan Malul, chief executive officer of IMH Fragrance.
“Quiksilver has defined surf and snow culture for over five decades with an unwavering commitment to passion, authenticity and innovation,” said David Brooks, EVP, Action & Outdoor Sports, Lifestyle, Authentic Brands Group, owner of the Quiksilver brand. “Through our partnership with IMH Fragrance, we’re extending that heritage into a new category—capturing the brand’s adventurous spirit and the energy of the mountain and the wave in a fresh, expressive way.”
The partnership was established through a licensing agreement with Authentic Brands Group, a global brand development, marketing and entertainment platform. It underscores the company’s commitment to extending its brands into new categories that foster meaningful consumer connections through best-in-class partners with deep expertise and category leadership.
IMH Fragrance will be exhibiting the Quiksilver Fragrance line for the first time at Cosmoprof Miami 2026 from January 27–29, offering an exclusive preview to industry partners and press.
The full Quiksilver fragrance collection is expected to be available through select retail partners, online at the brand's website and on Amazon in February of 2026.
