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Editor’s Note: What I Learned at the 2026 World Perfumery Congress

The industry is adapting amid a rise in tech, ingredient innovation and a market boom.

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Biotechnology as a ‘Flexible Toolbox’ for R&D: Q&A with SVP of IFF Scent

Charbel Bouez explains how IFF Scent uses several different technologies to innovate while maintaining its high quality.

The new fragrance from Travertine Spa Atelier is inspired by an island in the Mediterranean sea.

Travertine Spa Atelier Collaborates with Osmo Labs

The unisex fragrance is anticipated to launch in Spring 2025.

Designer (27)

[podcast] AI's Evolving Role in Fragrance & Consumer Perception with Mark Knitowski

In preparation for the WPC's panel "The Perfumer's Take on Artificial Intelligence," managing editor Jenna Troyli connected with MAK E2E president, Mark Knitowski.

The proposed site will have end-to-end digital capabilities, including robotics to blend fragrance oils and AI tools to aid fragrance development.

Unilever Invests In New UK Fragrance Facility

The proposed facility will include a fragrance research and innovation lab, a compounding facility and evaluation suites for product testing.

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The Estée Lauder Companies Opens Global Fragrance Atelier in Paris

The Atelier includes specialized co-creation and innovation spaces, including a music room and adjoining laboratories.

The pop-up will take place at a nose shop in Japan. Photo: Scentmatic.

Scent Technology Kaorium to Debut in Pop-Up Experience

The pop-up will take place at a nose shop in Japan.

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Barcelona Perfumery Congress 2025 Celebrates Record-Breaking Edition, Marking Milestone in International Growth

Gen Z's desire for individuality extends to their fragrance choices.

Gen Z Redefines Fragrance: A New Era of Personalized Scents

Younger consumers are leading the way in fragrance, seeing these products as a way to express their individuality.

Valery Claude, senior vice president of innovation at IFF Scent, said, “Our evolving technologies are empowering our perfumers and partners to more effectively meet diverse customer demands and expectations in fragrance, personal care and home care.”

IFF Announces Science of Performance Program

The consumer-centric suite focuses on three scientific tracks to control fragrance release over time.

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Layered, Alive, Unpredictable: Christine Hassan on Creating Fragrance as Storytelling

"For me, a fragrance always has dimension, texture and movement."

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Takasago Targets High-Growth Markets, Doubles Down on Innovation and Regional Expansion

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Beyond the Algorithm: Perfumer Nicole Mancini on the Human Edge in Modern Perfumery

Unilever Research and Development Center exterior with corporate sign and landscaped grounds

Unilever Opens US Fragrance Lab in Connecticut

The new fragrance lab will serve as a collaborative space for perfumers, scientists and product developers.

Using Firmenich’s ScentMove tool, which according to the company 'provides a template for verbalization of emotions and enables the evaluation of feelings elicited by odors and fragrances,' consumer insights professionals were able to connect the dots between specific emotions and focus.

Firmenich: EmotiCode Scents Boost Focus & Cognitive Performance

Per Firmenich, "EmotiCode Focus fragrances increased mental processing speed in both tasks, versus fragrances that did not use EmotiCode creation rules and the control condition with no odor."

CPL Aromas Charts Its Own Path as Fragrance Enters a New Era of Innovation and Independence

CPL’s strategy is built around targeted geographic growth, proprietary capabilities and a differentiated approach to perfumery.

Master perfumer Christophe Laudamiel has 25 years of experience in fine fragrance creations, composing widely acclaimed scents.

Master Perfumer Christophe Laudamiel Joins Osmo

Christophe Laudamiel is said to help guide the Cambridge-based startup in bridging traditional fragrance industry expertise and innovative approaches to fragrance development.

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Top 5 Fragrance Articles of 2025

Check out our most popular fragrance headlines.