On November 15, 2024, Luxury fragrance house Travertine Spa Atelier announced a collaboration with digital olfaction company Osmo to develop a new fragrance using artificial intelligence (AI).
Using Osmo’s proprietary AI technology, the development process from concept to final creative wrap-up is reduced from a year or longer to several weeks.
Travertine’s chief perfumer Terry Carter said, “Touring the Osmo laboratories and seeing robots digitize scent left me speechless. The digital amalgamation of olfactive data and safety protocols does not hinder but rather assists my creative process. Our ethos is to combine indulgent ingredients with modern science. Collaborating with master perfumer Christophe Laudamiel and working with new fragrance molecules is a high honor.”
Osmo master perfumer Christophe Laudamiel added, “We are combining decades of human expertise and groundbreaking technologies from multiple industries. It is imperative that artists and scientists collaborate to discover new molecules and expand the art.”
The new fragrance from Travertine Spa Atelier is inspired by an island in the Mediterranean sea. This unisex fragrance is anticipated to launch in the spring of 2025.
