Luxury fashion brand Carolina Herrera is offering customers a preview of its newest fragrance, La Bomba. The campaign features Italian model Vittoria Ceretti as the face of the fragrance.
“La Bomba’s muse, Vitorria Ceretti, lives life with bold authenticity,” the brand states on its website. “She adores who she is, unapologetically embracing her power, her beauty and her spirit — a free soul.”
The fragrance will be housed in a refillable 50 mL bottle, demonstrating the brand’s commitment to sustainability. In addition to the perfume, La Bomba will be available in body creams and body oils.
The name La Bomba comes from editor Diana Vreeland, who described Carolina Herrera as “explosive.”
“Carolina is loud, fabulous and explosive like nobody else,” Vreeland said about Herrera in the 1970s. “That’s why I call her ‘La Bomba.’”
Carolina Herrera’s La Bomba fragrance is set to launch in September of 2025.
Fragrance Highlights
Top Notes: Dragonfruit
Middle Notes: Cherry peony, red frangipani
Base Notes: Vanilla, patchouli
