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Trends
AI Perfume Tops Charts on Exploding Topics
According to the platform, AI perfumes are part of the Sensory AI meta-trend, boasting a search volume for “sensory AI” that has grown by 2400% over the past 24 months.
Fine Fragrance
Ninu Launches AI-powered Smart Perfume
The personalized AI perfume offers customizable fragrances that can be adjusted through a smartphone app.
WPC Coverage
Givaudan, Robertet and Symrise Perfumers Talk AI in Fragrance
ASP president James Krivda is set to moderate a panel of perfumers who are currently utilizing AI in their process, as well as an AI developer, to better understand how this technology is being utilized as a tool in the industry.
Home Care
Firmenich Launches AI-Augmented Laundry Care Fragrances
The AI-augmented perfumer fragrances were presented at a customer Sensorium in Hangzhou, China during the China Cleaning Industry Association conference.
Trends
AI Perfume Named Leading Trend by Exploding Topics for September 2024
According to a report by Exploding Topics, search volume for “sensory AI” has grown by 380% over the past 24 months.
Fine Fragrance
PerfumeGPT? NotCo's Generative AI Fragrance Formulator Wants to Disrupt Scent
The Generative AI Fragrance Formulator is capable of creating "unique scents that consumers have never encountered before," NotCo claims.
Fine Fragrance
Why AI Sometimes Gets Perfume Notes Wrong
Depending on the AI platform, answers about designer perfumes were 22 to 32 percentage points more likely to include notes absent from official listings.
Personal Care/Beauty
Revieve's Next-Gen AI Advisors Personalize Beauty Shopping
Revieve is set to unveil a new AI-powered beauty assistant. Leveraging Google Cloud technology, this innovative tool promises personalized beauty advice, product recommendations, and in-depth product information.
Ingredients
Ashland Uses AI to Capture Sandalwood VOC for Skin, Aromatherapy
Powered by AI, Ashland’s Santalwood biofunctional encourages skin regeneration and firmness for well-aging formulations.
Fine Fragrance
Estée Lauder Companies, Jo Malone London Introduce AI-Powered Scent Advisor Experience
The AI Scent Advisor uses Google-based tools to interpret natural language into fragrance recommendations.
Regulatory & Research
Robertet & Artefact Launch NaturIA Project, Generative AI to Enhances the Art of Perfumery and Flavoring
The NaturIA Project's first creation is a new yogurt flavor designed using AI for a major food industry group.
Fragrance
Givaudan Unveils AI Technology Myrissi to Predict Emotional Perception of Fragrance
The tech is the result of a decade of academic research in brain imagery and AI, to decode the spontaneous olfactory connection with color.
Ambient Scent
L’Oréal Luxe Brings Responsive Scent Technology to AI Art Institution DataLand
The scents were created in collaboration with Refik Anadol Studio using the studio’s proprietary Large Nature Model, an AI system trained on nature-derived datasets.
Ambient Scent
Mood Scents Launches AI-Powered Signature Scent Branding Solution
The AI Tailored Scent Branding Questionnaire takes into account a business's industry, clientele, demographic, desired mood and scent preferences, to generate a formula number and corresponding accord notes and fragrance description.
Ambient Scent
Scentmatic x Biotope Host AI Scent Experience Pop-ups
AI analyzes the data on how to perceive more than 5,000 scents extracted from customers of the nose shop in advance and verbalizes each person's favorite scent.
Regulatory & Research
Firmenich Announces Partnership with AI Startup Airzai
The partnership's mission is to co-create emotional scents to reinvent fragrance design through augmented creation.
Fragrance
IFF Introduces AI-Powered ScentChat App
The app will integrate into existing messaging apps and allow perfumers to receive real-time consumer feedback.
Fragrance
Moodify Launches Reformulation AI Software
Moodify (Re)formulation allows perfumers to substitute components while maintaining the same odor profile as in the original formula.
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