Reveive is harnessing the power of Google Cloud to bring AI advancements to consumer’s shopping experience with the launch of Next-Gen AI Advisors. This AI-powered technology offers personalized beauty advice, product recommendations and in-depth product information to consumers.
By leveraging Revieve’s BeautyML and Google Cloud’s infrastructure and Vertex AI platform, this collaboration reportedly empowers consumers to make informed choices and brands to build stronger customer relationships.
The Next Gen AI technology from Revieve will include:
Fully Integrated Generative AI Conversational Assistant
- Contextual generative AI educational content: Provides tailored insights based on individual beauty concerns and needs
- Generative AI immersive product discovery: Delivers in-depth product details, including ingredients and benefits
- Deeply personalized consumer interaction: Real-time, personalized Q&A interactions
The previously launched Shop by Inspiration, powered by Match My Look and Shop the Look, is now fully integrated with Beauty Fusion. The Next Gen AI Advisor series captures zero and first-party data, which allows brands to:
- Drive personalization: Using proprietary data to create tailored experiences
- Inform strategy: Refining data strategies with unique insights
- Stand out: Differentiating by offering personalized consumer experiences
Sampo Parkkinen, CEO of Revieve, says, "Our Next Gen AI Advisors go beyond the boundaries of traditional personalization by integrating comprehensive Gen AI capabilities. With Gen AI-powered conversational assistants and Beauty Fusion, we offer dynamic personalized guidance that fosters deep emotional connections. This approach ensures every consumer receives tailored advice—whether for skin care, makeup or hair care—creating a truly immersive, relationship-driven beauty journey."
Paul Tepfenhart, global director of retail and consumer industries at Google Cloud, adds, "We’re thrilled to continue to collaborate with Revieve on these advanced AI experiences. By leveraging the power of both consumer insights and data, brands can build and execute data-driven strategies that drive higher engagement and loyalty. Together, we’re redefining how brands connect with consumers, building more meaningful and lasting relationships in the beauty and retail industries.”
