U.K. beauty retailer Boots announced its plans to launch a first-of-its-kind fragrance-only boutique, Boots Fragrance. The boutique will open in Broadgate Central, London in the fall of 2025.
The space will showcase a curated collection of over 400 luxury and niche scents, including UK and Boots exclusives. The boutique also features trend-led discovery zones and immersive experiences to engage customers in a new way, as well as a team of fragrance specialists with advanced training on scent profiling and fragrance matching.
“Boots Fragrance boutique represents a bold step forward in how we bring fragrance to our customers,” said director of fragrance Chelsey Saunders. “As the nation’s favorite beauty retailer, we’re proud to be creating a space that not only showcases the very best in luxury and niche perfumery, but also makes it more accessible, inviting and inspiring for all.”
Cristopher Yu, trustee of The Fragrance Foundation UK, added, “The UK fragrance landscape is thriving — dynamic, diverse and more creatively ambitious than ever. Boots has long been a trusted name in beauty, and the launch of the Boots Fragrance boutique is a powerful statement of its commitment to the UK fragrance industry. By championing both heritage and innovative new brands, Boots is now a key part of inspiring a new generation of perfume creators and perfume lovers.”
