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Ambient Scent
L’Oréal Luxe Brings Responsive Scent Technology to AI Art Institution DataLand
The scents were created in collaboration with Refik Anadol Studio using the studio’s proprietary Large Nature Model, an AI system trained on nature-derived datasets.
Ambient Scent
Mood Scents Launches AI-Powered Signature Scent Branding Solution
The AI Tailored Scent Branding Questionnaire takes into account a business's industry, clientele, demographic, desired mood and scent preferences, to generate a formula number and corresponding accord notes and fragrance description.
Ambient Scent
Scentmatic x Biotope Host AI Scent Experience Pop-ups
AI analyzes the data on how to perceive more than 5,000 scents extracted from customers of the nose shop in advance and verbalizes each person's favorite scent.
Regulatory & Research
Firmenich Announces Partnership with AI Startup Airzai
The partnership's mission is to co-create emotional scents to reinvent fragrance design through augmented creation.
Fragrance
IFF Introduces AI-Powered ScentChat App
The app will integrate into existing messaging apps and allow perfumers to receive real-time consumer feedback.
Trends
OnScent Launches Generative AI Platform for Fragrance Trend Forecasting
“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” said chief executive officer Achim Daub.
Ambient Scent
Kimba Raises $5.4M to Bring AI-Powered Scent Science to the Future of Sleep
Startup combines olfactory neuroscience, artificial intelligence and personalized scent delivery to create a new category of non-pharmacological sleep technology.
Fragrance
IFF Announces China Scent Exploration Program
The new initiative leverages AI and cultural insights to create unique fragrances for Chinese consumers.
Ambient Scent
Scent Lab Candles Leverages Artificial Intelligence and Machine Learning
P&F+ connects with Scent Lab founder Ariana Silvestro.
Fragrance
IFF Announces Science of Performance Program
The consumer-centric suite focuses on three scientific tracks to control fragrance release over time.
Fragrance
Givaudan Introduces Reimagined Zap Odor Control Platform
The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.
Fragrance
Unilever Opens US Fragrance Lab in Connecticut
The new fragrance lab will serve as a collaborative space for perfumers, scientists and product developers.
Fragrance
Firmenich: EmotiCode Scents Boost Focus & Cognitive Performance
Per Firmenich, "EmotiCode Focus fragrances increased mental processing speed in both tasks, versus fragrances that did not use EmotiCode creation rules and the control condition with no odor."
Fragrance
World Perfumery Congress Debuts Signature Scent During 'From Screen to Scent' Panel
The custom fragrance was diffused throughout the room, adding an immersive sensory layer to a conversation centered on how consumers discover, evaluate and purchase fragrance in an increasingly digital world.
Fragrance
Top 5 Fragrance Articles of 2025
Check out our most popular fragrance headlines.
Fragrance
Top 5 Fragrance Headlines of May 2025
Check out what our readers loved most in the world of fragrance this past month.
Ambient Scent
IFF Details Data-Backed Scent Platforms at in-cosmetics Global 2026
The company is positioning scent as a tool to influence a broader range of emotional states beyond traditional cues like relaxation, including comfort, reassurance and optimism.
Fragrance
Top 5 Fragrance Headlines of March 2025
Check out our most popular fragrance articles from the past month.
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