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Ambient Scent
L’Oréal Luxe Brings Responsive Scent Technology to AI Art Institution DataLand
The scents were created in collaboration with Refik Anadol Studio using the studio’s proprietary Large Nature Model, an AI system trained on nature-derived datasets.
Ambient Scent
Mood Scents Launches AI-Powered Signature Scent Branding Solution
The AI Tailored Scent Branding Questionnaire takes into account a business's industry, clientele, demographic, desired mood and scent preferences, to generate a formula number and corresponding accord notes and fragrance description.
Ambient Scent
Scentmatic x Biotope Host AI Scent Experience Pop-ups
AI analyzes the data on how to perceive more than 5,000 scents extracted from customers of the nose shop in advance and verbalizes each person's favorite scent.
Regulatory & Research
Firmenich Announces Partnership with AI Startup Airzai
The partnership's mission is to co-create emotional scents to reinvent fragrance design through augmented creation.
Fragrance
IFF Introduces AI-Powered ScentChat App
The app will integrate into existing messaging apps and allow perfumers to receive real-time consumer feedback.
Trends
OnScent Launches Generative AI Platform for Fragrance Trend Forecasting
“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” said chief executive officer Achim Daub.
Fine Fragrance
Inside IFF: Where Nature, Biotech and AI Converge in Fragrance
Fine Fragrance
dsm-firmenich: Rewriting the Fragrance Playbook with AI, Neuroscience and Full-Stack Sustainability
Fine Fragrance
Symrise Strengthens Fragrance Leadership with Strong Results, AI-Driven Innovation and Global Creative Expansion
Navigating volatility, delivering emotional benefits and sustainable materials, and the implications of augmented creativity.
Ambient Scent
Kimba Raises $5.4M to Bring AI-Powered Scent Science to the Future of Sleep
Startup combines olfactory neuroscience, artificial intelligence and personalized scent delivery to create a new category of non-pharmacological sleep technology.
Ambient Scent
Mane’s Growth Playbook for a Fragmented Fragrance Economy
From AI-driven creation and insight to the power of biotech acquisitions.
Ambient Scent
[podcast] iRoma’s Innovative Approach to Disrupting the Perfume Shop Experience
Co-founders Avner Gal and Erin Berry explain how iRoma’s AI Wizard can help create a personalized fragrance shopping experience for the consumer and help retailers do their jobs more efficiently.
Home Care
Home Care Scent Trends Shifting Toward Gourmand Notes & Natural Escapism
An industry expert weighs in on evolving consumer demands, the growth of AI, and emerging technologies in the home care segment.
Fragrance
IFF Announces China Scent Exploration Program
The new initiative leverages AI and cultural insights to create unique fragrances for Chinese consumers.
Trends
Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future
Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.
Ingredients
Editor’s Note: What I Learned at the 2026 World Perfumery Congress
The industry is adapting amid a rise in tech, ingredient innovation and a market boom.
Ingredients
Biotechnology as a ‘Flexible Toolbox’ for R&D: Q&A with SVP of IFF Scent
Charbel Bouez explains how IFF Scent uses several different technologies to innovate while maintaining its high quality.
Ambient Scent
Scent Lab Candles Leverages Artificial Intelligence and Machine Learning
P&F+ connects with Scent Lab founder Ariana Silvestro.
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