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Valery Claude, senior vice president of innovation at IFF Scent, said, “Our evolving technologies are empowering our perfumers and partners to more effectively meet diverse customer demands and expectations in fragrance, personal care and home care.”
IFF Announces Science of Performance Program
The consumer-centric suite focuses on three scientific tracks to control fragrance release over time.
Apr 1st, 2025
Airzai is a direct-to-consumer brand that seeks to bring a new way of diffusion to the world of home fragrance.
Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game
Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.
Mar 1st, 2025
Professional portrait of a mature Asian businessman wearing glasses and dark suit with blue tie against urban office building background
Takasago Targets High-Growth Markets, Doubles Down on Innovation and Regional Expansion
Jun 1st, 2026
The Zap Odor Control Platform includes four ingredients that target specific malodors.
Givaudan Introduces Reimagined Zap Odor Control Platform
The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.
Apr 17th, 2025
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Beyond the Algorithm: Perfumer Nicole Mancini on the Human Edge in Modern Perfumery
Mar 26th, 2026
Unilever Research and Development Center exterior with corporate sign and landscaped grounds
Unilever Opens US Fragrance Lab in Connecticut
The new fragrance lab will serve as a collaborative space for perfumers, scientists and product developers.
Jul 25th, 2025
Using Firmenich’s ScentMove tool, which according to the company 'provides a template for verbalization of emotions and enables the evaluation of feelings elicited by odors and fragrances,' consumer insights professionals were able to connect the dots between specific emotions and focus.
Firmenich: EmotiCode Scents Boost Focus & Cognitive Performance
Per Firmenich, "EmotiCode Focus fragrances increased mental processing speed in both tasks, versus fragrances that did not use EmotiCode creation rules and the control condition with no odor."
Nov 30th, 2022
Professional headshot of a man in gray button-up shirt with arms crossed against neutral background
CPL Aromas Charts Its Own Path as Fragrance Enters a New Era of Innovation and Independence
CPL’s strategy is built around targeted geographic growth, proprietary capabilities and a differentiated approach to perfumery.
Jun 1st, 2026
Four women participate in a panel discussion on stage with blue lighting and projection screens in the background.
World Perfumery Congress Debuts Signature Scent During 'From Screen to Scent' Panel
The custom fragrance was diffused throughout the room, adding an immersive sensory layer to a conversation centered on how consumers discover, evaluate and purchase fragrance in an increasingly digital world.
Jul 6th, 2026
Assorted glass perfume bottles in different colors and shapes on a light background
Top 5 Fragrance Articles of 2025
Check out our most popular fragrance headlines.
Dec 29th, 2025
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Top 5 Fragrance Headlines of May 2025
Check out what our readers loved most in the world of fragrance this past month.
Jun 1st, 2025
Woman holding blue cosmetic bottle against green foliage and white flowers backdrop
IFF Details Data-Backed Scent Platforms at in-cosmetics Global 2026
The company is positioning scent as a tool to influence a broader range of emotional states beyond traditional cues like relaxation, including comfort, reassurance and optimism.
Apr 20th, 2026
Iberchem corporate building facade with blue metal paneling and glass windows
Scaling Fragrance: Iberchem on Growth, Emotion and the New Creative Tech Era
Jun 1st, 2026
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Top 5 Fragrance Headlines of March 2025
Check out our most popular fragrance articles from the past month.
Apr 2nd, 2025
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Top 5 Fragrance Headlines of October 2025
Find out what our readers loved most over the last month.
Nov 3rd, 2025
The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.
Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024
Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.
Aug 8th, 2024
Catch up on the latest news throughout the F&F industry.
See The Latest Buzzing Headlines in Flavor and Fragrance
See which companies made headlines this week in F&F.
Oct 21st, 2022
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Symrise Releases 2018 Q3 Financial Results
The company saw growth across all segments and regions, led by strong organic sales in Latin America, Asia Pacific regions and emerging markets.
Nov 7th, 2018
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