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Inside IFF: Where Nature, Biotech and AI Converge in Fragrance

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dsm-firmenich: Rewriting the Fragrance Playbook with AI, Neuroscience and Full-Stack Sustainability

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Symrise Strengthens Fragrance Leadership with Strong Results, AI-Driven Innovation and Global Creative Expansion

Navigating volatility, delivering emotional benefits and sustainable materials, and the implications of augmented creativity.

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Mane’s Growth Playbook for a Fragmented Fragrance Economy

From AI-driven creation and insight to the power of biotech acquisitions.

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Home Care Scent Trends Shifting Toward Gourmand Notes & Natural Escapism

An industry expert weighs in on evolving consumer demands, the growth of AI, and emerging technologies in the home care segment.

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Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.

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Editor’s Note: What I Learned at the 2026 World Perfumery Congress

The industry is adapting amid a rise in tech, ingredient innovation and a market boom.

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Biotechnology as a ‘Flexible Toolbox’ for R&D: Q&A with SVP of IFF Scent

Charbel Bouez explains how IFF Scent uses several different technologies to innovate while maintaining its high quality.

Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game

Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.

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Takasago Targets High-Growth Markets, Doubles Down on Innovation and Regional Expansion

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Beyond the Algorithm: Perfumer Nicole Mancini on the Human Edge in Modern Perfumery

CPL Aromas Charts Its Own Path as Fragrance Enters a New Era of Innovation and Independence

CPL’s strategy is built around targeted geographic growth, proprietary capabilities and a differentiated approach to perfumery.

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Scaling Fragrance: Iberchem on Growth, Emotion and the New Creative Tech Era

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

Iberchem announced a new site in China is set to be commissioned in 2025 and will feature laboratories, R&D facilities, offices, and manufacturing facilities.

Iberchem SAU 2024 Leaders & Newsmakers

Iberchem shares 3 company highlights from 2023, influencers for innovation in 2024 and beyond as well as company goals.

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How Neuroscience Research is Driving the Functional Fragrance Movement

Learn about the intersection of perfumery and neuroscientific research in this technology roundup.