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The AI-augmented perfumer fragrances were presented at a customer Sensorium in Hangzhou, China during the China Cleaning Industry Association conference.
Firmenich Launches AI-Augmented Laundry Care Fragrances
The AI-augmented perfumer fragrances were presented at a customer Sensorium in Hangzhou, China during the China Cleaning Industry Association conference.
Nov 12th, 2020
Airzai CEO, Airzai Muneeb Mushtaq, testing Firmenich fragrances made for Airzai Aroma.
Firmenich Announces Partnership with AI Startup Airzai
The partnership's mission is to co-create emotional scents to reinvent fragrance design through augmented creation.
Nov 11th, 2022
The ScentChat app is designed to integrate with existing messaging apps, like WhatsApp or Facebook Messenger.
IFF Introduces AI-Powered ScentChat App
The app will integrate into existing messaging apps and allow perfumers to receive real-time consumer feedback.
Feb 7th, 2025
Close-up of human nose with ethereal blue and orange smoke visualizing sensory perception
OnScent Launches Generative AI Platform for Fragrance Trend Forecasting
“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” said chief executive officer Achim Daub.
Oct 28th, 2025
Osmo's new scents were developed using AI technology to screen molecules at a faster rate.
Osmo Launches Scent Molecules Through Proprietary AI Technology
The three floral scents are available for purchase in the U.S. and E.U. markets.
Nov 14th, 2024
Future of Cleaning: AI & the Cleaning Products Industry featuring Hogan Lovells’ Lauren Cury (middle) and Noble AI’s Ethan Mirsky(R), moderated by Corey Brooks Pace (L).
American Cleaning Institute 2024 Convention Highlights AI and Sustainability
Take a look at innovations from dsm-firmenich, Givaudan and Sensegen showcased at this year's ACI Convention in Orlando, Florida.
Feb 13th, 2024
Unilever scientists have developed a blend of fast-acting ingredients, which activate as soon as the cycle begins.
Unilever's Dirt Is Good Develops 15-minute Cycle Laundry Detergent Using AI
A change in consumer habits, coupled with the rise of washing machines with cycle settings as short as 15 minutes, has created a new consumer need.
Apr 23rd, 2024
The shopscentlab.com platform is designed to leverage video experiences and AI tech to curate individual scents for each consumer.
Scent Lab Launches Platform for Customizable Fragrances
The shopscentlab.com platform is designed to leverage video experiences and AI tech to curate individual scents for each consumer.
Nov 7th, 2022
The market will grow at a CAGR of 10.5% from 2024 to 2029, according to a recent report.
Digital Scent Technology Market Projected to Reach $2B by 2029
The United States and Canada are leading the market in North America due to rising technological enhancements and the growing adoption of AI in these countries.
Mar 15th, 2024
Woman with long dark hair gazing upward against a twilight sky with trees framing the scene
Givaudan Brings Neuroscience Into Fragrance Design With HarmoniScentz
New technology uses biometric data, psychological research and AI to help perfumers create fragrances designed to mitigate acute stress.
Nov 4th, 2026
The proposed site will have end-to-end digital capabilities, including robotics to blend fragrance oils and AI tools to aid fragrance development.
Unilever Invests In New UK Fragrance Facility
The proposed facility will include a fragrance research and innovation lab, a compounding facility and evaluation suites for product testing.
May 19th, 2025
Dr. Bronner's Sun+Earth Cannabis-Scented Bar Soap. Photo: East Fork Cultivars.
Dr. Bronner's Unveils Cannabis-Scented Bar Soap
The soap is a gift for anyone who donates $25 or more toward Sun+Earth Campaign.
Dec 3rd, 2020
Valery Claude, senior vice president of innovation at IFF Scent, said, “Our evolving technologies are empowering our perfumers and partners to more effectively meet diverse customer demands and expectations in fragrance, personal care and home care.”
IFF Announces Science of Performance Program
The consumer-centric suite focuses on three scientific tracks to control fragrance release over time.
Apr 1st, 2025
The Zap Odor Control Platform includes four ingredients that target specific malodors.
Givaudan Introduces Reimagined Zap Odor Control Platform
The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.
Apr 17th, 2025
Unilever Research and Development Center exterior with corporate sign and landscaped grounds
Unilever Opens US Fragrance Lab in Connecticut
The new fragrance lab will serve as a collaborative space for perfumers, scientists and product developers.
Jul 25th, 2025
Unilever is investing €100 million to build in-house, digitally enabled fragrance design and creation capabilities.
Why Unilever is Building an In-house Fragrance House
The company is planning to recruit expert perfumers in the United Kingdom, United States, and India to work across the global portfolio of brands.
Nov 25th, 2024
Rafael Trujillo, R&D vice president, Victor Mills Society and master perfumer at P&G and a paper co-author shared, “Scent and fragrance play a huge role in consumer purchasing behaviors. Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance.”
5 Top Fragrance Headlines of August 2024
Here are the top 5 headlines spanning from home care trends, perfumer insights and World Perfumery Congress 2024 expo hall highlights.
Aug 27th, 2024
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Top 5 Fragrance Headlines of May 2025
Check out what our readers loved most in the world of fragrance this past month.
Jun 1st, 2025
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