We wanted to take a look back at which fragrance headlines were trending throughout August 2024. Here are the top 5 headlines spanning from home care trends, perfumer insights and World Perfumery Congress 2024 expo hall highlights.
1. Procter & Gamble Outlines 3 Factors Why People Are Attracted to Scented Household Products
In a peer-reviewed paper published in Cognitive Research Principles and Implications, Procter & Gamble (P&G) representatives as well as scholars alongside Fragrance Creators Association's president and CEO Farah K. Ahmed proposed three factors to explain why people are attracted to scented household products.
2. Givaudan Senior Perfumer Linda Song Talks New Industry Players, Job Demands & Advice for Newcomers
Song shares, "I particularly enjoy the breadth of working from alcohol to various bases because the ideation, the process, and the materials are different."
3. Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024
World Perfumery Congress 2024 hosted the most exhibitors in the event's history. The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe, the latest in equipment and technology for fragrance labs, testing, manufacturing and engineering, innovative packaging and scent-strip solutions, fragrance AI and software developers and more.
4. Stephen Manheimer's Lasting Impression on the F&F Industry
After 60 years of serving as an instrumental figure in the flavor and fragrance (F&F) industry, Stephen (Steve) Manheimer, has announced his retirement. As of August 2024, he is set to step down from his role as executive vice president at Kerry Group.
5. Gen Z Consumers are Becoming More Engaged in Fragrance
Jacquelyn Wenskus, director, fragrance category analyst at Circana, says, "Gen Z is more inclined to try new scents and mix and match depending on their mood or vibe. To capture this younger consumer, brands must fully encapsulate a mood, going beyond the scent itself and extending into how the brand is positioned, the imagery, the bottle or packaging, etc. All of these components must be very cohesive and strong to effectively evoke the desired feeling."
!['[..]We are excited to collaborate with fellow industry leaders who are committed to responsible industry stewardship,” said Josh Thompson, vice president & Co-Founder of Aromatic Fragrance International.](https://img.perfumerflavorist.com/files/base/allured/all/image/2024/09/AdobeStock_567002649.66ec9b49c504f.png?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
