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Home Care
Firmenich Launches AI-Augmented Laundry Care Fragrances
The AI-augmented perfumer fragrances were presented at a customer Sensorium in Hangzhou, China during the China Cleaning Industry Association conference.
Regulatory & Research
Firmenich Announces Partnership with AI Startup Airzai
The partnership's mission is to co-create emotional scents to reinvent fragrance design through augmented creation.
Fragrance
IFF Introduces AI-Powered ScentChat App
The app will integrate into existing messaging apps and allow perfumers to receive real-time consumer feedback.
Trends
OnScent Launches Generative AI Platform for Fragrance Trend Forecasting
“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” said chief executive officer Achim Daub.
Fragrance
Osmo Launches Scent Molecules Through Proprietary AI Technology
The three floral scents are available for purchase in the U.S. and E.U. markets.
Home Care
American Cleaning Institute 2024 Convention Highlights AI and Sustainability
Take a look at innovations from dsm-firmenich, Givaudan and Sensegen showcased at this year's ACI Convention in Orlando, Florida.
Fine Fragrance
dsm-firmenich: Rewriting the Fragrance Playbook with AI, Neuroscience and Full-Stack Sustainability
Fine Fragrance
Symrise Strengthens Fragrance Leadership with Strong Results, AI-Driven Innovation and Global Creative Expansion
Navigating volatility, delivering emotional benefits and sustainable materials, and the implications of augmented creativity.
Home Care
Unilever's Dirt Is Good Develops 15-minute Cycle Laundry Detergent Using AI
A change in consumer habits, coupled with the rise of washing machines with cycle settings as short as 15 minutes, has created a new consumer need.
Ambient Scent
Mane’s Growth Playbook for a Fragmented Fragrance Economy
From AI-driven creation and insight to the power of biotech acquisitions.
News
Scent Lab Launches Platform for Customizable Fragrances
The
shopscentlab.com
platform is designed to leverage video experiences and AI tech to curate individual scents for each consumer.
Home Care
Digital Scent Technology Market Projected to Reach $2B by 2029
The United States and Canada are leading the market in North America due to rising technological enhancements and the growing adoption of AI in these countries.
Home Care
Home Care Scent Trends Shifting Toward Gourmand Notes & Natural Escapism
An industry expert weighs in on evolving consumer demands, the growth of AI, and emerging technologies in the home care segment.
Fine Fragrance
Givaudan Brings Neuroscience Into Fragrance Design With HarmoniScentz
New technology uses biometric data, psychological research and AI to help perfumers create fragrances designed to mitigate acute stress.
Trends
Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future
Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.
Ingredients
Editor’s Note: What I Learned at the 2026 World Perfumery Congress
The industry is adapting amid a rise in tech, ingredient innovation and a market boom.
Fragrance
Unilever Invests In New UK Fragrance Facility
The proposed facility will include a fragrance research and innovation lab, a compounding facility and evaluation suites for product testing.
Home Care
Dr. Bronner's Unveils Cannabis-Scented Bar Soap
The soap is a gift for anyone who donates $25 or more toward Sun+Earth Campaign.
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