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Valery Claude, senior vice president of innovation at IFF Scent, said, “Our evolving technologies are empowering our perfumers and partners to more effectively meet diverse customer demands and expectations in fragrance, personal care and home care.”

IFF Announces Science of Performance Program

The consumer-centric suite focuses on three scientific tracks to control fragrance release over time.

Sniffing Out the Future: Airzai’s Smart Tech is Disrupting the Fragrance Game

Co-founder and CEO Muneeb Mushtaq explains the research behind his company’s mood-enhancing scents, and where he sees technology leading the wellness and fragrance industries.

Professional portrait of a mature Asian businessman wearing glasses and dark suit with blue tie against urban office building background

Takasago Targets High-Growth Markets, Doubles Down on Innovation and Regional Expansion

The Zap Odor Control Platform includes four ingredients that target specific malodors.

Givaudan Introduces Reimagined Zap Odor Control Platform

The Zap platform targets specific malodor problems with dedicated technologies based on regions, climate and consumer needs.

Unilever Research and Development Center exterior with corporate sign and landscaped grounds

Unilever Opens US Fragrance Lab in Connecticut

The new fragrance lab will serve as a collaborative space for perfumers, scientists and product developers.

The company is planning to recruit expert perfumers in the United Kingdom, United States and India to work across the global portfolio of brands.

Inside Unilever’s New Fragrance House: Q&A with VP of Fragrance

Vivek Sirohi discusses the decision to create Unilever’s own fragrance house and what that means for the company going forward.

CPL Aromas Charts Its Own Path as Fragrance Enters a New Era of Innovation and Independence

CPL’s strategy is built around targeted geographic growth, proprietary capabilities and a differentiated approach to perfumery.

Unilever is investing €100 million to build in-house, digitally enabled fragrance design and creation capabilities.

Why Unilever is Building an In-house Fragrance House

The company is planning to recruit expert perfumers in the United Kingdom, United States, and India to work across the global portfolio of brands.

Rafael Trujillo, R&D vice president, Victor Mills Society and master perfumer at P&G and a paper co-author shared, “Scent and fragrance play a huge role in consumer purchasing behaviors. Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance.”

5 Top Fragrance Headlines of August 2024

Here are the top 5 headlines spanning from home care trends, perfumer insights and World Perfumery Congress 2024 expo hall highlights.

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Top 5 Fragrance Headlines of May 2025

Check out what our readers loved most in the world of fragrance this past month.

Neostalgia connects with a pastel-colored atmosphere, with touches of playful surrealism, peculiar shapes, protective escapism, and retro shapes.

Neostalgia Leads Top 3 Home Care Trends for Summer 2024 According to Scentmate by dsm-firmenich

Neostalgia is a concept that blends nostalgia and novelty, a more positive emotion than traditional nostalgia, as it involves enjoying the past again.

Iberchem corporate building facade with blue metal paneling and glass windows

Scaling Fragrance: Iberchem on Growth, Emotion and the New Creative Tech Era

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Top 5 Fragrance Headlines of March 2025

Check out our most popular fragrance articles from the past month.

There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users.

Top 5 Fragrance Headlines of July 2024

The top 5 fragrance headlines ranged from corporate restructuring and sales reports to interactive scent exhibits and consumer trends in home care and purchasing.

Cozy autumn still life with pumpkins, knit blanket, and reed diffuser on warm background

Top 5 Fragrance Headlines of October 2025

Find out what our readers loved most over the last month.

The three-day event featured a bustling expo hall with nearly 120 exhibitors showcasing unique raw materials from every corner of the globe.

Fragrance Ingredients, Equipment & Technologies Showcased at World Perfumery Congress 2024

Below is a breakdown of each booth Perfumer & Flavorist+ editor, Jacqui Mueller visited during WPC 2024 and the products showcased as well as some images of booths in action.

Iberchem announced a new site in China is set to be commissioned in 2025 and will feature laboratories, R&D facilities, offices, and manufacturing facilities.

Iberchem SAU 2024 Leaders & Newsmakers

Iberchem shares 3 company highlights from 2023, influencers for innovation in 2024 and beyond as well as company goals.

Blue-toned still life with perfume bottle, pink leaves, and smooth stones

How Neuroscience Research is Driving the Functional Fragrance Movement

Learn about the intersection of perfumery and neuroscientific research in this technology roundup.