In a recent report by Exploding Topics, AI Perfume topped the chart for rapidly trending topics the week of November 21, 2023. AI perfume is defined by Exploding Topics as any fragrance created using artificial intelligence technology. Specifically, AI algorithms analyze vast amounts of data on fragrance compositions, customer preferences, and market trends to generate unique scent combinations.
According to the platform, AI perfumes are part of the Sensory AI meta-trend, boasting a search volume for “sensory AI” that has grown by 2400% over the past 24 months. Sensory AI refers to AI systems that can learn through several sensory inputs: smell, hearing, vision, etc.
In the January issue, guest columnist Olivia Jezler (founder of Future of Smell) reported on "The Future of AI x Fragrance Showcased at World Perfumery Congress 2022." Since then, headlines have been buzzing with advancements in artificial intelligence's (AI) reach through various aspects of flavor and fragrance formulation. These inventive platforms, technologies and partnerships have been designed to enhance the creative and product development processes for companies as well as tap into e-commerce channels.
Late last year when Perfumer & Flavorist+ connected with Carmen Silva, a consultant at Euromonitor International, we asked Silva to identify some of the consumer demands that are driving innovation in fragrance marketing/purchasing. Their response?
"Sustainability, neuroscience and personalization are some of the consumer drivings for innovation. [..] Personalization spans mass customization to diagnostics in the fragrance selection process, which overlaps with digital tools of olfactory maps and artificial intelligence."
The following highlights touch on the latest advancements in AI, and companies specializing in AI applications:
In "Digital Transformation and Artificial Intelligence in Fragrance," by Mooify's Adam Shahaf, vice president of business development, shared, "Nonetheless, AI is beginning to penetrate fragrance. Similarly to other industries, it started from applications that are not unique to fragrance, such as analyzing consumer behavior as recorded in e-commerce transactions and social media for the purpose of creating fragrance products that sell better. But also recent years innovations in machine learning, bioinformatics, and drug discovery have posed an opportunity to develop AI models that touch the core of fragrance design and formulation and can actually make computers sense and articulate olfactory perception. Publicity of such innovation made stakeholders in fragrance more open to risk resources for progress."