*Commentary courtesy of Eurofragance
- 2025 sales: €200 million+
- Headquarters: Barcelona
From record-breaking growth and a landmark partnership with Givaudan to proprietary fragrance ingredients, AI-powered innovation and emotion-driven scent technologies, Eurofragance is entering a new chapter. CEO Joan Pere Jiménez and chief creation officer Dolors Costa discuss the technologies, consumer shifts and sustainability strategies shaping the future of fragrance—and how the company is positioning itself for the next wave of global growth.
"For us, technological innovation drives both creativity and the functional excellence of our fragrances," says chief creation officer Dolors Costa.Eurofragance
Can you give a brief overview of some key highlights of milestones the company reached over the last 12 months?
Jiménez: Over the past year, Eurofragance has taken a decisive step forward in its evolution, combining a customer-centric approach with innovation and sustainability, driving significant economic growth. We achieved record sales of €200 million, reflecting balanced growth across all regions and categories.
This success was accompanied by strategic investments, including the expansion of our production facilities in Barcelona, increasing global capacity through advanced robotics, automation and renewable energy. We also refurbished our Creative Center in Barcelona, turning it into a collaborative hub to foster innovation and accelerate development.
At the same time, we reinforced our international presence by opening Creative Centers in Mumbai, Türkiye and Indonesia, bringing teams closer to key markets.
We also launched Olivante, our fourth proprietary ingredient that delivers an exceptional olfactive profile.
All of this coincided with a leadership transition, with me assuming the role of CEO and reaffirming our commitment to innovation, people and customers, as we celebrated 35 years of history defined by strong relationships and a continuous drive for innovation and sustainability.
We recently announced a strategic agreement with Givaudan, the global leader in fragrance and beauty, through which the Swiss company will take a majority stake. This alliance marks a key milestone in Eurofragance’s history, to expand our presence and drive growth. Eurofragance will continue operating as an independent brand, preserving its identity and culture while benefiting from Givaudan’s global platform and capabilities.
How is your company leveraging new technologies to enhance fragrance creation and experiences? What excites you the most?
Costa: For us, technological innovation drives both creativity and the functional excellence of our fragrances.
Through our Innovation To Market department, we integrate advanced technologies at every development stage, optimizing performance to meet consumer demands.
Our key innovations include technologies like EuroMotion, designed to enhance emotional well-being through scent, and EuroPure, focused on neutralizing unwanted odors in Home and Personal Care. We have also introduced new formats, such as water-based perfumes and advanced fabric-care capsules, adapting to evolving lifestyles.
What excites us most is unlocking our Perfumers’ creative potential by overcoming technical barriers and enabling multisensorial, sustainable and emotionally resonant concepts.
What emerging technologies are currently reshaping fragrance development and manufacturing processes? Can you share any recent breakthroughs or innovations?
Costa: At Eurofragance, integrating advanced technologies such as robotics and digitalization has transformed our manufacturing, improving efficiency, traceability and adaptability to evolving demands.
In R&D, biotechnology and upcycling stand out as key drivers, enabling the creation of exclusive ingredients like Olivante and Euphorion, which combine low environmental impact with exceptional sensorial richness while pushing innovation boundaries.
We are also advancing in microencapsulation, malodor counteraction, fragrance bloom and mood-enhancement technologies, while integrating AI to monitor trends and accelerate formulation, always balancing technical precision with the artistic expertise of our Perfumers and teams.
Global demand is increasingly shifting toward functional fragrances connected to emotions and well-being. In this context, we recently launched EuroMotion, a technology designed to translate emotional benefits into compelling olfactive creations.
Personalization is becoming a hot topic for consumers. How is your company leveraging AI and machine learning when it comes to fragrance creation and consumer personalization?
Costa: We see artificial intelligence as a tool to support creativity and accelerate development. We use AI and machine learning to analyze global consumer trends, optimize formulations, while identifying emerging olfactive directions. However, personalization goes beyond algorithms: we combine data-driven insights with the artistry of our Perfumers to ensure relevance and creativity.
This is reinforced by our partnership with Alphanosos, a French green bio-deep-tech company, combining our perfumery expertise with their AI-powered biosciences to develop breakthrough technologies that address malodors at their source and open new frontiers in functional perfumery.
Looking at another type of ingredient tech, what role does biotechnology play in developing sustainable fragrance ingredients?
Costa: Biotechnology is one of the greatest revolutions in perfumery, enabling the creation of high-quality ingredients with full traceability and a significantly lower environmental footprint. Through processes such as fermentation and advanced synthesis, we develop new molecules that enrich the Perfumer’s palette and open new olfactive territories.
How are younger generations approaching fragrance differently than previous generations? And how is your company responding to this shift?
Costa: Gen Z and Alpha seek authenticity, diversity, impact and multisensorial experiences. They are drawn to bold, genderless fragrances with meaningful storytelling, while valuing personalization and sustainability.
At Eurofragance, we respond by developing exclusive proprietary ingredients, emotion-driven collections and new formats, alongside a commitment to co-creation and inclusion, supported by trend analysis and multicultural collaboration. This allows us to connect with new consumer codes and anticipate evolving expectations.
How do regional preferences influence your global fragrance strategy?
Costa: A deep understanding of local olfactive identities is essential to our global strategy. In the Middle East, opulence, intensity and layering rituals prevail, while in Europe and America freshness and gourmand sophistication are preferred. In Asia, floral and spicy richness are gaining ground.
Our network of creative centers in key regions enables us to adapt to each culture, incorporating local ingredients and collaborating with teams that understand each market’s characteristics, while leveraging global marketing and development expertise to ensure both local relevance and strategic consistency.
How are you addressing the challenge of sourcing natural ingredients responsibly?
Costa: Sustainability is central to all our operations, making responsible sourcing essential. We focus on upcycling agricultural and forestry by-products, working with local cooperatives to transform waste into valuable ingredients, as demonstrated by Olivante and Sylven. This approach reduces environmental impact, supports a circular economy and generates direct social benefits for rural communities.
We reinforce this commitment through external certifications such as the EcoVadis Platinum Medal and by implementing rigorous responsible sourcing policies.
Where do you see the fragrance industry heading in the next five years?
Jiménez: Perfumery is evolving toward greater sustainability, technical sophistication and personalization. The rise of exclusive ingredients and advanced technologies such as encapsulation, waterless formats and AI will coexist with a growing demand for authenticity and transparency.
From a geographical perspective, we expect strong momentum in regions such as the Middle East, India and Southeast Asia, where fragrance is deeply embedded in culture and consumption is expanding rapidly. At the same time, mature markets in Europe and the United States continue to evolve toward premiumization, niche positioning and conscious consumption, while also showing renewed dynamism driven by younger generations entering the category earlier and more actively.
Fine fragrance will remain a key driver of creativity and emotional connection, while segments such as personal, home and air care will increasingly incorporate more sophisticated scent solutions.
What challenges do you anticipate the industry will face in the coming decade?
Jiménez: The fragrance industry will face increasing regulatory complexity, supply chain volatility and pressure to deliver both innovation and sustainability.
Successfully navigating this context will depend on continuously aligning with evolving safety requirements, responsibly managing resources and meeting the expectations of new generations, while preserving creative ambition and product excellence through sustained investment in technology and a strong ethical foundation.
What are the emerging consumer trends that will shape the future of the fragrance market?
Costa: The future will be defined by a growing demand for sustainable, multi-layered, high-intensity fragrances with emotional and functional resonance. Innovative formats will continue to gain ground supported by advances in personalization.
Consumers will seek authenticity, purpose-driven stories and products aligned with their values and well-being.
