Givaudan has announced the development of Customer Foresight, aimed to help customers co-create winning food solutions.
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Givaudan’s Customer Foresight platform is designed to leverage big data, artificial intelligence technology and Givaudan’s expertise to co-create food experiences with customers and meet the ever-changing needs of consumers.
By partnering with Givaudan, customers will be able to detect signals and emerging trends to anticipate future potential outcome scenarios, opening opportunities to enhance the current development processes.
Givaudan’s Customer Foresight is currently being piloted in two test markets ahead of its launch in 2023.
Louie D’Amico, president Taste & Wellbeing, Givaudan, said, “Customer Foresight can help anticipate tomorrow’s challenges and untangle the future of consumer expectations. Its power is found in the combination of external mass data and proprietary Givaudan information, that is harnessed into highly valuable insights through AI, along with the in-depth knowledge of the food ecosystem that our experts bring to the equation. This holistic approach, combining technologies and human expertise, will allow our customers to address the full scope of future consumer needs.”