Luxury fragrance house MIND GAMES expanded its Soulmate Collection with two new fragrances, Playmate and Check Please. These new scents will be available exclusively through the brand’s website and at Selfridges stores worldwide.
“Partnering with Selfridges for this launch is an incredible milestone for us,” said Alex Shalbaf, founder and chief executive officer of MIND GAMES. “Selfridges has long been a leader in bringing forward-thinking, luxury experiences to clients, and we are thrilled to introduce Playmate and Check Please in such an iconic space. This partnership reflects our shared dedication to creativity, artistry and unforgettable storytelling through fragrance.”
To celebrate the launch, MIND GAMES will also have several brand activations, including a week-long installation at Selfridges London.
Creative director Mariana Shalbaf said, “These two fragrances embody the spirit of MIND GAMES — daring, sophisticated and addictive. We are thrilled to share them first with Selfridges clients, who have always embraced creativity and luxury with open arms.”
Fragrance Highlights
Playmate
- Top Notes: Coconut milk, water lily, sweet Italian lemon
- Middle Notes: Gardenia, jasmine, tiare flower
- Drydown: Musk, vanilla bean, sandalwood, golden amber
Check Please
- Top Notes: Green apple, nougat, hazelnut
- Middle Notes: Black plum, Bulgarian rose, cinnamon bark
- Drydown: Oak barrel, vanilla bourbon, sandalwood oil, amber
