Luxury fragrance house MIND GAMES announced the expansion of its Perfumer Extraordinaire collection with the launch of new extrait de parfums: KINGSIDE and QUEENSIDE. The two new scents are available for purchase with two concentrated ingredient extract vials to allow for an immersive experience.
MIND GAMES was founded in 2022 and draws inspiration for its fragrances from the intricacies of chess. The brand has launched three fragrance lines and a home collection featuring six candles. The house has won several awards, including Packaging of the Year from The Fragrance Foundation and recognition from Men’s Health in its 2025 Grooming Awards.
“KINGSIDE and QUEENSIDE mark a pivotal moment for MIND GAMES,” said co-founder Alex Shalbaf. “These fragrances push the boundaries of our olfactive storytelling and represent the next phase of our evolution — one that’s more personal, more layered and deeply intentional. They embody the duality of power and vulnerability, as well as strategy and instinct. We designed them to be lived in, to spark presence and to leave a lasting impression.”
MIND GAMES’ KINGSIDE and QUEENSIDE fragrances are available for purchase at Neiman Marcus, Bergdorf Goodman and online at the brand’s website.
Fragrance Highlights
KINGSIDE
- Top Notes: Pistachio, cardamom, grapefruit zest
- Middle Notes: Hazelnut flower, amber rum, pink peony petals
- Dry Notes: Tonka bean, almond milk, Peru balsam
QUEENSIDE
- Top Notes: Cassis, lychee, pear
- Middle Notes: Geranium, lily of the valley, violet
- Dry Notes: Patchouli, oak moss, musk
