Charcoal grilling brand Kingsford announced a new collaboration with former NFL player Jason Kelce to launch Slow Burn by Kingsford, a new men’s fragrance. The fragrance is defined as “a gourmand-smoke fine fragrance” inspired by the smell of charcoal.
“Charcoal has a very distinct smell and characteristic aroma that instantly flashes me back to backyard barbecues with my family, sporting events and memories centered around sports and kinship,” Kelce said. “When Kingsford approached me with this idea, I thought right away this could be really cool. Smell is something that is so visceral at times, and the right scent strikes a chord when it hits your nose. Slow Burn by Kingsford strikes that note. It’s guaranteed to make you feel nostalgia, barbecue and connect you to the memories about what’s important in life, and you’ll smell damn good doing it.”
Kingsford and Kelce collaborated with scent marketing agency DetroitWick to develop the fragrance.
Mitchell O’Furey, head of marketing at Kingsford, added, “With Slow Burn, we’ve captured the backyard experience of grilling in a fragrance that’s not only bold, fun and quintessentially Kingsford, but stokes that neighbor envy with the smoky smell. Whether you’re firing up the grill or heading out for a night on the town, this fragrance is all about savoring life’s most flavorful moments.”
Slow Burn by Kingsford will be available beginning November 3, 2025 for a limited time.
Fragrance Highlights
Fragrance Notes: Charred hardwood, fire ember, saw dust, carbon clove, powder smolder
