
Spanish fragrance house Iberchem announced the launch of a new fragrance collection in collaboration with the Ministry of Agriculture, Fisheries and Food of Spain. The collection, titled “All Paths Carry Aroma,” includes four fragrances inspired by natural elements found in Spain.
“Nature is where we source most of the raw materials we work with,” explained Luz Vaquero, global creative director at Iberchem. “The fragrances we create have their counterparts in nature and are our main source of inspiration. Developing these fragrances has allowed us to pay tribute to the value that our earth has for us. Through these four scents, we wanted to convey the ability of scent to create identity and an emotional connection with a place or experience, allowing people to travel back to it through a scent.”
Fragrance Highlights
Camino Natural de la Cordillera Cantábrica: Mint, eucalyptus
Camino Natural de la Palma: Canary banana, lemon
Camí de Cavalls: Salt, posidonia
Via Verde del Aceite: Orange blossom, fig