TurnKey Collections, the retail hub for TurnKey Beauty, announced the launch of its debut Toto Pet Fragrance, a fragrance crafted to mask odors and nourish and soothe pet fur and skin.
The pet perfume market is a niche but steadily growing category. According to Persistence Market Research, the global pet perfume market is valued at $1.5 billion in 2025 expected to grow by 6.8% from 2025 to 2032.
“With Toto, we wanted to capture the magic of companionship in a fragrance that feels as special as the bond between you and your pet,” said Vince Spinnato, chief executive officer of TurnKey Beauty. “It’s indulgence with purpose: an elegant scent that also cares for your pet’s coat.”
According to the brand’s press release, Toto Pet Fragrance is veterinarian-approved and works well for sensitive fur. Further, the fragrance includes hydration and soothing ingredients for pet coats and can be used by all furry friends.
Toto Pet Fragrance is now available through TurnKey Collections.
Fragrance Highlights
Key Notes: White lychee, sugared bergamot, orchid, poppy variations, red rose, emerald extract
