On September 30, 2025, Coty announced its plan to more closely integrate its prestige beauty and mass fragrance businesses. The company hopes that this move will refocus on the business’ core strengths and drive sustainable, profitable growth.
Coty’s prestige and consumer beauty fragrance divisions account for 69% of the company’s total sales. With this new structure, The current chief brands officer of consumer beauty Stefano Curti and chief commercial officer of consumer beauty Alexis Vaganay will step down from their roles. Gordon von Bretten, board member and former chief transformation officer, will take over as president of consumer beauty.
“This next phase of our transformation is all about clarity and focus,” said chief executive officer Sue Nabi. “By more closely integrating all our fragrance and scenting brands, we unlock the full power of our scale. The fragrance category continues to outperform the global beauty market and already drives the majority of our revenues and profits. Coty has a proven right to win at all price points of scenting, from $5 to $500, and is already making strong headway in the exciting new $7 billion mist market.”
According to the company’s press release, Coty has retained Citi to advise on its comprehensive strategic review.
