Squishmallows, the popular plush toy brand, announced the launch of its first fragrance collection in collaboration with Blue Meadow Brands. The collection includes three mood-boosting scents inspired by the brand’s most iconic characters.
According to the press release, Blue Meadow partnered with dsm-firmenich to develop the collection. Each scent is infused with an exclusive Squishmallows accord, a blend of sweet marshmallow notes combined with EmotiWaves technology. Further, each bottle features a collectable bulb atomizer for the tactile “squishability” of the brand’s toys.
“Squishmallows Fragrances builds on the brand’s legacy of sensorial delight, unveiling a fresh and immersive way to experience its signature joy,” said Joel Rankin, founder and chief executive officer of Blue Meadow Brands. “In working with the Squishmallows team, we saw an opportunity to translate the brand’s core values - happiness, inclusivity and collectability - into scent, deepening the emotional connection fans have with this one-of-a-kind brand. Through fragrance, we hope to provide comfort and joy to consumers that they can take with them wherever they go.”
The fragrances are designed to be layer able and are made from up cycled ingredients. Further, the formulae are vegan, cruelty-free and certified under four pillars of Conscious Beauty at Ulta Beauty.
“We’re thrilled to welcome Squishmallows fragrances into the Ulta Beauty family,” said Linda Suliafu, vice president of merchandising at Ulta Beauty. “This launch brings together the joyful, collectible spirit of Squishmallows with the beauty discovery and fun our guests love to find in our assortment. The brand’s playful energy and inclusive appeal align perfectly with our mission to deliver beauty experiences that surprise, delight and celebrate self-expression for guests of all generations.”
The Squishmallows Fragrances are available for purchase at Ulta Beauty stores across the United States and online.
Fragrance Highlights
Whisked Away
- Inspired by Cam the Cat
- Top Notes: Cinnamon, foamy milk, caramel drizzle
- Middle Notes: Tiger orchid, freesia petals, white peach
- Dry Notes: Sandalwood, Squishmallows accord, vanilla latte
Pink Possibilities
- Inspired by Patty the Cow
- Top Notes: Fresh strawberry, dragonfruit nectar, kiwi
- Middle Notes: Violet leaves, plum blossom, waterlily
- Dry Notes: Squishmallows accord, sheer amber, pink sugar
Moonlit Mist
- Inspired by Zumirez the Bat
- Top Notes: Green apple, lychee blossom, sweet cherry
- Middle Notes: Pink peony, pear flower, lily of the valley
- Dry Notes: Squishmallows accord, American cedar wood, soft musk
