Fenty Beauty is restocking its unisex eau de parfum curated by founder Rihanna that sold out twice in 2021. The brand celebrated the restock with a floral installation in New York City inspired by the notes of the fragrance.
Fenty Eau de Parfum is a chypre, floral fragrance with notes of Bulgarian rose, magnolia, hydrangea, patchouli, bergamot and blueberry.
The floral installation included an immersive billboard created by Mr. Flower Fantastic with more than 80,000 flowers made from the key florals of the eau de parfum. It debuted in New York City and will travel to different spots around the world to promote the fragrance restock.
Rihanna said in a press release, “A woman is supposed to smell powerful and confident. And sexy. And what does that smell like? Because you can’t really put a scent into adjectives. But it means whatever makes her feel that way. Whatever scent connects her to the memory or feeling of empowerment, confidence and sexiness.”
Fenty Eau de Parfum is available for pre-sale on fentybeauty.com in advance of its official release on May 6.