Fenty Beauty by Rihanna has officially announced a unisex fragrance to be released on August 10, 2021.
Fenty Parfum is described on Fenty Beauty's Instagram as "an intimate unisex fragrance that is everything you feel, everything you are, and everything you want to be."
After only an hour after the initial announcement of Fenty Parfum was posted to social media, the post received over 30k likes and more than 300 comments.
Inspired by distinct memories and places that Rihanna cherishes from throughout her life, Rihanna created Fenty Eau de Parfum as a scent personal both to herself and to others. It evokes the memories, connections, and experiences unique to each person through the power of scent.
Rihanna worked alongside world-renowned LVMH Master Perfumer Jacques Cavallier Belletrud to create Fenty Eau de Parfum. According to a release, Rihanna personally selected each ingredient in its purest form as a thoughtful representation of her essence, memories, and experiences. Combining magnolia and musk with tangerine, blueberry and hints of Bulgarian rose absolute, geranium and patchouli, this unique blend comprises a one-of-a-kind scent that is all heart and pure soul.
A true embodiment of Rihanna, the bottle was designed to fit perfectly in her hand and represents a harmonious balance of femininity and masculinity, vintage and modern, with its curved body and amber-brown shade.
Rihanna explains her inspiration behind the bottle, “I wanted a rich color that really represented all genders from across all walks of life. Brown is my favorite color. Brown is who I am. Brown is what I come from. If I'm going to make a fragrance that represents me, even the body language of the bottle needs to marry that. So, I wanted something brown, but also transparent— so that you could see the liquid and the fragrance you're about to experience.”
Fenty Eau de Parfum ($120) will be available exclusively at fentybeauty.com on Tuesday, August 10, 2021.
Customers can receive a free sample with every $40+ order now until August 8, 2021, on fentybeauty.com using code 'FENTY' at checkout.