Indulge in Western-Inspired Cheese Flavors


The indulgent flavors of the West are stemming the tide of Eastern-inspired spicy, health-boosting flavor trends that have dominated the industry. Cheese flavors have risen across packaged food, desserts and restaurant menus in Eastern markets (via Food Navigator).

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Brands have taken note of habits such as adding a slice of cheese to instant noodles and have begun launching cheese-flavored products in response, such as Malaysian brand CarJen’s Cheese Mushroom and Cheese Curry Oteniq instant noodles.

Crackers and biscuits are not untouched by the trend: New product launches of cheese-flavored options in the segment doubled between 2015–2016. Campbell’s Shapes brand launched Cheesy Cheese and Cheesy Pizza in Malaysia, with a Hot Cheese option in Indonesia.

South Korean desserts are getting a savory makeover as well. Nàturr and Morinaga launched cheese and raspberry ice cream and a Cheese Ice Cream Stick, respectively.

Novel, brightly-colored and innovative items with various textures are also holding strong for Asian consumers, according to Mintel’s 2016 global food and drink trend report, “Eat with Your Eyes;” flavor and texture combinations are a large drawing point.

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