Top 5 Flavor Headlines of March 2025

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The Perfumer & Flavorist+ team looked over the analytics from the last month to determine the most popular flavor articles. Below are the top five from March!

1. MCI Miritz Citrus Intercontinental Acquires Florida Worldwide Citrus Products Group

On March 12, 2025, global citrus product supplier MCI Miritz Citrus Intercontinental announced its purchase of the majority stake of Florida Worldwide Citrus Products Group. This move is intended to broaden the capabilities of both companies and expand their reaches within the U.S. and adjacent markets.

“We are thrilled to bring Florida Worldwide Citrus into the MCI family,” said Tillmann Miritz, owner of MCI. “This acquisition will enhance our ability to serve our customers in the U.S. and adjacent markets while also positioning us to capitalize on new growth opportunities. We look forward to working closely with the Florida Worldwide Citrus team as we continue to build our presence in the U.S. while honoring the 40-year legacy of the Soudijn family company.”

2. The Global Flavor Industry Enters a ‘Complex’ and ‘Rapidly Evolving’ Phase, Says IOFI Executive Director

Sven Ballschmiede is the executive director of the International Organization of the Flavor Industry (IOFI). Perfumer & Flavorist+ connected with Ballschmiede to discuss his current assessment of the flavor industry and what innovations he sees on the horizon.

3. Flavor Bites: 2,6-Dimethyl Pyridine in Savory, Nut, Brown and other Flavors

2,6-Dimethyl pyridine, sometimes called 2,6-lutidine (FEMA # 3540, CAS # 108-48-5) is an obvious candidate to replace pyridine in flavors. A quick look at the excellent VCF database shows just how widely pyridine is found in foods and what a challenge it can be to replace.

Pyridine has a very harsh, burnt profile, almost edging into ammoniacal. Higher molecular weight members of the pyridine family branch out into very different directions, many of them vegetal. The practical choice boils down to four low molecular weight alternatives, 2,4-dimethyl pyridine (FEMA # 4389), 2,6-dimethyl pyridine (FEMA # 3540), 5-ethyl 2-methyl pyridine (FEMA # 3546) and 3-ethyl pyridine (FEMA # 3394).

4. JPL Flavours Announces Appointment of Flavorist Nick Dyson

On March 6, 2025, UK-based manufacturer JPL Flavours announced the addition of Nick Dyson to its team of flavorists. 

Dyson has over 40 years of experience in creating both sweet and savory flavors. He has previously worked at Create Flavours, Sentient, Synergy and Danisco. He is known for his ability to solve complex ingredient challenges, such as sugar and salt reduction. 

5. HEINZ Debuts Flavor Tour Collection Inspired by Global Cuisines

Sauce brand HEINZ announced the launch of its Flavor Tour line of condiments. This collection includes three sauces inspired by global cuisines.

“Americans are hungry for condiments that offer globally-inspired flavor and versatility at an accessible price point, and we saw an opportunity for HEINZ, a beloved and trusted brand, to inspire fun new ways for people to enjoy their favorite foods,” said Angie Madigan, vice president of taste elevation marketing at the Kraft Heinz Company. “Leveraging our expertise in creating some of the world’s most beloved sauces, we designed the Flavor Tour line as the ultimate solution for these fans.”

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