Sauce brand HEINZ announced the launch of its Flavor Tour line of condiments. This collection includes three sauces inspired by global cuisines.
“Americans are hungry for condiments that offer globally-inspired flavor and versatility at an accessible price point, and we saw an opportunity for HEINZ, a beloved and trusted brand, to inspire fun new ways for people to enjoy their favorite foods,” said Angie Madigan, vice president of taste elevation marketing at the Kraft Heinz Company. “Leveraging our expertise in creating some of the world’s most beloved sauces, we designed the Flavor Tour line as the ultimate solution for these fans.”
This release follows the release of limited edition flavors such as black garlic ranch and harissa aioli, as the brand continues to grow its portfolio beyond traditional ketchup. Brand officials also said the new line of sauces caters to consumers’ demand for convenience in the kitchen.
The Flavor Tour line is available in grocery stores across the United States.
Flavor Highlights
Mexican-Inspired Street Corn: Combines chipotle, lime and corn to bring a creamy and smoky taste
Korean-Inspired Sweet & Tangy BBQ: Mixes gochujang, doenjang and soy sauce or a bold flavor
Thai-Inspired Sweet Chili: Slightly spicy, slightly sweet with ginger, sriracha and sesame oil
